• staff optimization analytics

What’s Wrong with In-Store Tracking Solutions: Part 2

April 24th, 2017|0 Comments

In my last post, I described four huge deficiencies in the current generation of in-store tracking solutions. The inability to track full customer journeys, do real segmentation, or properly contextualize data to the store make [...]

  • IN-Store Customer Tracking Keys

What’s Wrong with In-Store Tracking Measurement

April 19th, 2017|0 Comments

I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space. I didn’t look at this industry and say to myself, “Wow [...]

  • Location Analytics Pilot Timeline

In-Store Customer Journey Tracking: Can You Really Do This?

April 12th, 2017|0 Comments

When I describe Digital Mortar to folks, the most common reaction I get is: “Can you really do this?” Depending on their level of experience in the field, that question has one of two meetings. [...]

Find out how Digital Mortar can help.

Contact Us Now