• Career in retail analytics and store measurement

The Road Less Traveled: Building a Career Around In-Store Measurement and Location Analytics

August 3rd, 2017|0 Comments

Over the nearly two decades I spent in digital analytics, I did a lot of selling. More than I ever wanted to. But during that time, I saw the process of selling digital analytics transformed. [...]

  • Retail Analytics: Store Testing

Using Analytics to Drive Store Testing: With Great Power Comes Great Responsibility

July 12th, 2017|0 Comments

Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is a powerful idea. An idea that forms and shapes the way [...]

  • Retail Analytics and Store Testing: Time Comparison

Store Testing, Continuous Improvement and DM1

June 26th, 2017|0 Comments

Continuous improvement is what drives the digital world. Whether applied as a specific methodology or simply present as a fundamental part of the background against which we do business, the discipline of change and measure [...]

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