• in-store analytics

It’s all about the Store: Visualizing In-Store Customer Journey Data

May 24th, 2017|0 Comments

Making sense of behavioral data is always a challenge. Suppose I tell you that a shopper visited your store, spent fourteen minutes, lingered twice and had a single Associate interaction. That’s a lot of data, [...]

Measuring the Store Effectively: Digital Mortar is creating a Measurement Language for Stores

May 17th, 2017|0 Comments

Driving real value with analytics is much harder than people assume. Doing it well requires solving two separate, equally thorny problems. The first – fairly obvious problem – is being able to use data to [...]

  • DM1 retail analytics segmenttion

From Baby Toy to Power Tool: Segmentation is the Key Difference in DM1

May 12th, 2017|0 Comments

The equation in retail today is simple. Evolve or die. But if analytics is one of the core tools to drive successful  evolution, we have a problem. From an analytics perspective, we’re used to a [...]

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