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An Easy Introduction to Location Analytics in the Store

August 27th, 2017|0 Comments

My last post made the case that investing in store measurement and location analytics is a good move from a career perspective. The reward? Becoming a leader in a discipline that’s poised to grow dramatically. [...]

  • Career in retail analytics and store measurement

The Road Less Traveled: Building a Career Around In-Store Measurement and Location Analytics

August 3rd, 2017|0 Comments

Over the nearly two decades I spent in digital analytics, I did a lot of selling. More than I ever wanted to. But during that time, I saw the process of selling digital analytics transformed. [...]

  • Retail Analytics: Store Testing

Using Analytics to Drive Store Testing: With Great Power Comes Great Responsibility

July 12th, 2017|0 Comments

Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is a powerful idea. An idea that forms and shapes the way [...]

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