Digital Mortar provides:

People Counting with DM

Door Counting…Ho Hum? Not when we do it.

Powerful traffic comparisons, forecasting and visualizations. Integrated weather, events, PoS and staffing. Easy enough for Store Managers, powerful enough for analytics teams. Insight Brick delivers (a lot) more intelligence for (a lot) less.

  • WHAT

    Door counting hardware and software.

  • WHO

    Retail, Mall, Restaurant, Office, Casino, University, Museum and more.

  • VALUE

    Understand traffic and conversion patterns to optimize staffing, marketing and fleet efficiency. Analyze entrances or interior spaces.

Display and Experience Measurement

Visual merchandising is what makes the store work.

Measure every aspect of display performance (traffic, flow, engagement and even product interactions) with our machine learning analytics. Build structured testing programs that optimize the effectiveness and performance of store merchandising.

  • WHAT

    Comprehensive retail display measurement.

  • WHO

    Retailer and CPG

  • VALUE

    Feedback on display effectiveness and the data needed to optimize placement, layout and product with structured testing.

Queue Management and Gamification

An intelligent queue tracking solution with machine learning based detection of groups and non-buyers to deliver an accurate customer count and time at each phase of the checkout process.

Real-time line forecasting so you can solve queue problems before they happen, manager alerting and custom apps to gamify and improve line throughput.

  • WHAT

    Precise queue time tracking, forecasting and analytics.

  • WHO

    Retail, Fast Casual, Airports and anywhere lines form.

  • VALUE

    Improve associate efficiency and allocation to reduce customer wait times and eliminate line abandonment.

Full Shopper Journey Measurement

Comprehensive, integrated full shopper journey measurement that combines detailed in-store shopper behavior, PoS results, labor tracking and weather into a single, power SaaS analytics tool measuring store performance.

  • WHAT

    End to end shopper journey analytics including heat mapping, pathing and funnel.

  • WHO

    Retail, Mall, Airport, Arena and Event

  • VALUE

    To learn what worked, why it worked and how well it worked for layout, staffing and experience.

Request a Demo

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Drop us a line and we’ll set up a time to walk you through our solution and answer any questions you have.

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