The Measurement Minute #35 with Gary Angel : A Good Night for the Experts

If you followed the run-up to last night’s election closely, you probably weren’t too surprised. Most of the top public forecasting outfits called the overall outcome almost exactly. It’s an impressive demonstration of what careful use of VoC in forecasting can accomplish. But if you’re relying on VoC in your business, there’s every chance you’re not doing it nearly as well.