Analytics drives Change
We’ve spent the past two decades honing methods and approaches to customer experience analytics. We can help you optimize store layout, staffing and omni-channel.
Integrated Experimentation
You get better by testing. Controlled experiments are the most powerful technique for proving what works and what doesn’t. If you’re not willing to test, don’t bother giving us a call.
Segmentation is the key to real improvement. We use behavior to build interesting and USEFUL customer segments. Those segments, in turn, are the building blocks of optimization.

Change is Good

Already working with in-store tracking systems but can’t seem to get the value? We can help. And while we’d love to show you why our technology approach is better, we’re happy to drive value on ANY solution.

We provide custom consulting services on both a project and retained basis. In addition to getting your in-store measurement configured, we’ll work with you on data integrations, custom reports, testing, deep-dive analysis and even transformation strategy.
Unparalleled Experience
DM was created by two of the leading customer analytics experts in the world. With decades of experience in using analytics to drive continuous improvement, we have the seniority and experience to drive C-Level conversations AND the hands-on chops to make tactical success happen.


What is the Product, exactly?

A full SaaS in-store customer tracking system that includes video and camera tracking customized to your stores/scale, robust cloud-based data collection and integration of internal (PoS) and external (weather) data, and a rich, business-focused set of reports to drive store layout, merchandising, and staff optimization.

What makes it different?

More robust and accurate data collection that uses integrated camera and wifi to optimize measurement. An ability to scale across your stores – economically. Integration of store planogram data and key external data sources like weather. Vastly superior reporting that focuses on real business issues. And full access to your low-level data.

How do you collect the data?

We integrate best-of-breed video and wifi tracking systems. Why? Video provides highly accurate entrance counting and customer type identification. Wifi, especially if tuned and custom-implemented for measurement, provides better store journey tracking. Together, they can provide a more complete measurement solution that also scales more economically across stores.

What makes this better?

It’s the analytics and reporting. If you’ve ever tried to use any of the existing systems, you know they are pretty much data dumps. And the data isn’t that great. Based on our deep experience in customer analytics, we’ve built a thoughtful report suite that tackles real business problems and drives to actual decisions. It includes important external data and powerful segmentation capabilities.

What are the reports?

Our reports cover store performance, store layout, and staff optimization. We track how different stores are performing: overall, by category and by customer type. For store layout, we analyze top draws, exit points, key corridors, and queue points – all segmented by customer type. Staff analytics cover overall and team performance, scheduling gaps and opportunities, and optimal engagement strategies.

Do I get the data?

Yep. We clean it, process it, and append the key stuff. Then we give you a feed. So you have access to the real detail. Not just csv files with reporting cubes. Every classified tracking point, fully cleaned and fully documented. You own your data (but you’ll love our reporting too).

How much does it cost?

This is enterprise software. A single store PoC will range from $30k to $50k. That includes full hardware installation, setup and reporting, and an initial overview analysis. Typical hardware installation fees for subsequent stores are under $10K/store (varying by store size and configuration). The SaaS reporting and data feed is volume based (by number of stores) and ranges from $3k to $20k per month.

Find out how Digital Mortar can help.