About Digital Mortar

Digital Mortar, a SaaS solution, enables scalable, accurate, full path customer analytics for physical retail environments. The founders, Gary Angel and Jesse Gross, built and sold the leading digital analytics consultancy in the US to a Big 4 firm. Digital Mortar brings the measurement, reporting, analytics and experimentation methods they developed for improving digital to the challenges of retail including store layout, display and staffing optimization.

Building Analytics Culture – One Decision at a Time

In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And whether that talk is about diversity, ethics or analytics, it’s equally arid. Because you don’t build culture by talking. You build culture though actions. By doing things right (or wrong if that’s the kind of culture you want). Not only are words not effective in building culture, they can be positively toxic. When words and actions don’t align, the dishonesty casts [...]

By | November 1st, 2016|Uncategorized|0 Comments

Practical Steps to Building an Analytics Culture

Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t buy it. You can’t proclaim it. You can’t implement it. There is, of course, a vast literature on building culture in the enterprise. But if the clumsy, heavy-handed, thoroughly useless attempts to “build culture” that I’ve witnessed over the course of my working life are any evidence, that body of literature is nearly useless. Here’s one thing [...]

By | October 28th, 2016|Uncategorized|0 Comments