About Digital Mortar

Digital Mortar, a SaaS solution, enables scalable, accurate, full path customer analytics for physical retail environments. The founders, Gary Angel and Jesse Gross, built and sold the leading digital analytics consultancy in the US to a Big 4 firm. Digital Mortar brings the measurement, reporting, analytics and experimentation methods they developed for improving digital to the challenges of retail including store layout, display and staffing optimization.

What’s In-Store Tracking for?

At Digital Mortar, I'm committed to bringing a whole new generation of measurement and analytics to the in-store customer journey. What I mean by that “new generation” is that our approach embodies more complete and far more accurate data collection. I mean that it provides far more interesting and directive reports. And I mean that our analytics will make a store (or other physical space) work better. But how does that happen and why do we need to track customers inside the store when we [...]

By | January 15th, 2017|Gary's Posts, Retail Analytics|0 Comments

Startingup

I find I'm so excited that I can barely sit still or hold a thought in my head. I think it's the excitement only a free man can feel. A free man at a start of a long journey whose conclusion is uncertain. I hope I can make it across the border…I hope the Pacific is as blue as it has been in my dreams. I hope. – Red, Shawshank Redemption In July of 2006 I sat down for an interview in the second floor [...]

By | January 15th, 2017|Digital Mortar News, Jesse's Posts, Retail Analytics|0 Comments

The Road Goes Ever On

“It’s a dangerous business,” says Bilbo Baggins, “going out your front door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” Eighteen years ago I stepped outside my comfortable door and was swept out into a digital world that I – like everyone else – knew very little about. There were dragons in that wilderness, as there always are. Some we slew and some we ran away from. Some are out there [...]

By | November 16th, 2016|Digital Mortar News, Gary's Posts, Retail Analytics|2 Comments

Frictionless Competition and the Surprising Monopolization of the Internet

In the last few months I’ve been spending quite a bit of time thinking about the challenges in physical retail – stores. I’m going to be talking much more about that in the months to come, but thinking about the challenges in physical retail and whether and to what extent digital techniques might help, I’ve also had to think about why digital retail has evolved the way it has. There’s no doubt that digital has disrupted and hurt traditional retail. But it’s a mistake to [...]

By | November 7th, 2016|Gary's Posts, Retail Analytics, Uncategorized|0 Comments

Digital Transformation and the Reverse Hierarchy of Understanding

Why is it so hard for the traditional enterprise to do digital well? That’s the question that lurks at the heart of every digital transformation discussion. After all, there’s plenty of evidence that digital can be done well. No one looks at the myriad FinTech, social, and ecommerce companies that are born digital and says “Why can’t they do digital well?” When digital is in your DNA it seems perfectly manageable. Of course, mastering any complex and competitive field is going to be a challenge. [...]

By | November 5th, 2016|Gary's Posts, Uncategorized|0 Comments

Big Data Forecasting

Forecasting is a foundational activity in analytics and is a fundamental part of everyone’s personal mental calculus. At the simplest level, we live and work constantly using the most basic forecasting assumption – that everything will stay the same. And even though people will throw around aphorisms of the “one constant is change” sort, the assumption that things will stay largely the same is far more often true. The keyword in that sentence, though, is “largely”. Because if things mostly do stay the same, they [...]

By | November 3rd, 2016|Uncategorized|0 Comments

Building Analytics Culture – One Decision at a Time

In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And whether that talk is about diversity, ethics or analytics, it’s equally arid. Because you don’t build culture by talking. You build culture though actions. By doing things right (or wrong if that’s the kind of culture you want). Not only are words not effective in building culture, they can be positively toxic. When words and actions don’t align, the dishonesty casts [...]

By | November 1st, 2016|Uncategorized|0 Comments

Practical Steps to Building an Analytics Culture

Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t buy it. You can’t proclaim it. You can’t implement it. There is, of course, a vast literature on building culture in the enterprise. But if the clumsy, heavy-handed, thoroughly useless attempts to “build culture” that I’ve witnessed over the course of my working life are any evidence, that body of literature is nearly useless. Here’s one thing [...]

By | October 28th, 2016|Uncategorized|0 Comments