What’s Wrong with In-Store Tracking Solutions: Part 2

In my last post, I described four huge deficiencies in the current generation of in-store tracking solutions. The inability to track full customer journeys, do real segmentation, or properly contextualize data to the store make life very hard on a [...]

By | April 24th, 2017|Gary's Posts, Retail Analytics|0 Comments

What’s Wrong with In-Store Tracking Measurement

I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space. I didn’t look at this industry and say to myself, “Wow – here’s a bunch of [...]

By | April 19th, 2017|Gary's Posts, Retail Analytics|0 Comments

In-Store Customer Journey Tracking: Can You Really Do This?

When I describe Digital Mortar to folks, the most common reaction I get is: “Can you really do this?” Depending on their level of experience in the field, that question has one of two meetings. If they haven’t used existing [...]

By | April 12th, 2017|Gary's Posts, Retail Analytics, Uncategorized|0 Comments

An Overview of In-Store Tracking Technology

How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to get fifteen [...]

By | April 6th, 2017|Gary's Posts, Retail Analytics|0 Comments