The Road Less Traveled: Building a Career Around In-Store Measurement and Location Analytics

Over the nearly two decades I spent in digital analytics, I did a lot of selling. More than I ever wanted to. But during that time, I saw the process of selling digital analytics transformed. When I started, way back [...]

By | August 3rd, 2017|Gary's Posts, Retail Analytics|0 Comments

Using Analytics to Drive Store Testing: With Great Power Comes Great Responsibility

Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is a powerful idea. An idea that forms and shapes the way digital is done by the [...]

By | July 12th, 2017|Gary's Posts, Retail Analytics|0 Comments

Store Testing, Continuous Improvement and DM1

Continuous improvement is what drives the digital world. Whether applied as a specific methodology or simply present as a fundamental part of the background against which we do business, the discipline of change and measure is a fundamental part of [...]

By | June 26th, 2017|Gary's Posts, Retail Analytics|0 Comments

Visualizing and Optimizing the Store as a Funnel

Visualizing the customer journey in the context of the store is the foundation for analyzing in-store data. The metrics and the store context provide a framework for translating customer measurement data into something that is immediately understandable as a shopper’s [...]

By | June 8th, 2017|Gary's Posts, Retail Analytics|0 Comments