Get your analytics BLISS on: Customer Journey Tracking in Hospitality

Ah to be at a resort. And not just for the sun, the swimming, the beaches and the drinking…it’s the measurement opportunities that really appeal. When it comes to physical journey measurement, resorts have it all. Large, complex physical spaces [...]

By | March 19th, 2017|Gary's Posts, Retail Analytics|0 Comments

Ground Zero in the Retail Apocalypse: Malls and Mall Analytics

Overbuilt. Underused. Under-siege. Mall traffic has declined precipitously in the last decade and the need to aggressively drive traffic via better experience is a matter of plain survival. That need for traffic has led to dramatic changes in the way [...]

By | March 14th, 2017|Gary's Posts, Retail Analytics|0 Comments

Sports Analytics, Stadium Analytics and Sports CRM

Optimizing stores is the obvious and primary use-case for the new set of technologies that provide measurement around customer movement through physical spaces. But any reasonably complicated space used by people can benefit from this type of measurement. In my [...]

By | March 9th, 2017|Gary's Posts, Retail Analytics|0 Comments

Taking In-Store Measurement…Outside the Store

In my last few posts, I explained what in-store journey analytics is, described the basics of the technology and the data collection used, and went into some detail about its potential business uses. Throughout, and especially in that last part [...]

By | March 5th, 2017|Gary's Posts, Retail Analytics|0 Comments