The State of Store Tracking Technology

The perfect store tracking data collection would be costless, lossless, highly-accurate, would require no effort to deploy, would track every customer journey with high-precision, would differentiate associates and shoppers and provide shopper demographics along with easy opt-out and a minimal creep [...]

By | December 10th, 2017|Gary's Posts, Retail Analytics|0 Comments

In-Store Data Collection Technology: Picking a Winner

Data collection technology is at the heart of in-store customer location analytics. In my past two posts, I’ve described some of the cool analytics and measurement that our second release of DM1 brings to the enterprise. And in a way, [...]

By | December 2nd, 2017|Gary's Posts, Retail Analytics|0 Comments

The DM1 Roadmap: A peek into the future of store analytics

We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new cloud options and, best of all, [...]

By | November 20th, 2017|Digital Mortar News, Gary's Posts, Retail Analytics|0 Comments

DM1 Version 2.0 : Coming Soon to a Store Near You

When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM1 – and it’s a doozy. We’re adding [...]

By | November 13th, 2017|Digital Mortar News, Gary's Posts, Retail Analytics|0 Comments