blog-img

The New Frontier in Customer Journey Optimization – Measuring the In-store Experience

What is In-Store Customer Journey Data? Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of analy...

January 15, 2017

By Gary Angel

blog-img

What’s In-Store Tracking for?

At Digital Mortar, I'm committed to bringing a whole new generation of measurement and analytics to the in-store customer journey. What I mean by that “new generation” is that our approach embodi...

January 15, 2017

By Gary Angel

blog-img

Startingup

I find I'm so excited that I can barely sit still or hold a thought in my head. I think it's the excitement only a free man can feel. A free man at a start of a long journey whose conclusion is uncer...

January 15, 2017

By Gary Angel

blog-img

The Road Goes Ever On

“It’s a dangerous business,” says Bilbo Baggins, “going out your front door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to....

November 16, 2016

By Gary Angel

blog-img

Frictionless Competition and the Surprising Monopolization of the Internet

In the last few months I’ve been spending quite a bit of time thinking about the challenges in physical retail – stores. I’m going to be talking much more about that in the months to come, but ...

November 7, 2016

By Gary Angel

blog-img

Digital Transformation and the Reverse Hierarchy of Understanding

Why is it so hard for the traditional enterprise to do digital well? That’s the question that lurks at the heart of every digital transformation discussion. After all, there’s plenty of evidence ...

November 5, 2016

By Gary Angel

blog-img

Big Data Forecasting

Forecasting is a foundational activity in analytics and is a fundamental part of everyone’s personal mental calculus. At the simplest level, we live and work constantly using the most basic forecas...

November 3, 2016

By Gary Angel

Search

1 9 10 11