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Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel

The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metric...

June 29, 2018

By Gary Angel

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Not all data is equally strategic : The Measurement Minute #9 w. Gary Angel

The Measurement Minute #9 with Gary Angel : What Analytics are Strategic? So if analysts aren't looking at the right stuff for driving enterprise strategy, what is the right stuff?

June 28, 2018

By Gary Angel

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Strategy? What Strategy : The Measurement Minute #8 w. Gary Angel

The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn't strategic.   Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword bu...

June 26, 2018

By Gary Angel

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Lessons Learned from a Long Career in Analytics : The Measurement Minute #7 w. Gary Angel

The Measurement Minute #7 with Gary Angel : Lessons Learned from a Long Career in Analytics   Introducing a series of minutes on enterprise analytics - what's hard about doing analytics an...

June 25, 2018

By Gary Angel

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Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel

The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better... ...

June 14, 2018

By Gary Angel

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Seeing into the Soul of the Shopper

The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...

June 13, 2018

By Gary Angel

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A Conversation Beats a Monologue : The DA Hub : Measurement Minute #5 w. Gary Angel

The Measurement Minute with Gary Angel : #5 : The Digital Analytics Hub Conference It's all conversational format makes the DA Hub the best, most enjoyable and useful conference going...

June 12, 2018

By Gary Angel

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Measurement Minute #4 w. Gary Angel : GDPR is Y2K for Attorneys

The Measurement Minute with Gary Angel : #4 : The New GDPR Regulation and Store Measurement It may be Y2K for attorneys, but we have to live with it.

June 6, 2018

By Gary Angel

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The Measurement Minute w Gary Angel : #3 : Shopper Journey Measurement with Wi-Fi : Because People Love Cheap and Easy

The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi Because people love cheap and easy.

June 4, 2018

By Gary Angel

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