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Bringing Digital Experiences into the Store (With In-Store Tracking)

In creating Digital Mortar, we’ve made a huge leap from measuring and optimizing digital experiences to trying to do the same for store experiences. But we haven’t left digital entirely behind. I...

February 8, 2017

By Gary Angel

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The Strategic Uses of In-Store Customer Journey Measurement

Store layout, promotion and staff optimization are the immediate and obvious ways to use the core data from customer journey analytics. Together, they comprise the “you” part of the equation – ...

February 5, 2017

By Gary Angel

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Optimizing Associates: From Forecasting Hours to Building Better Teams

If store layout/merchandising and promotion planning are the core applications for in-store customer journey measurement, staff optimization is their neglected and genius offspring. For most retail s...

January 28, 2017

By Gary Angel

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The Uses of In-store Customer Journey Data – Store Marketing

I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is really the foundational analytic capabil...

January 25, 2017

By Gary Angel

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The Uses of In-Store Customer Journey Data: Store Layout & Merchandising

In my last post, I described what in-store customer data is. But the really important question is this - what do you do with it? Not surprisingly, in-store customer movement data serves quite a rang...

January 23, 2017

By Gary Angel

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Optimizing the Omni-Channel Experience with Analytics

Join Digital Mortar's CEO Gary Angel and  John Morrell at Datameer on Omni-Channel Analytics and using In-Store Customer Journey Data. It's free of course, and the material is a superb look at cust...

January 20, 2017

By Gary Angel

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The New Frontier in Customer Journey Optimization – Measuring the In-store Experience

What is In-Store Customer Journey Data? Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of analy...

January 15, 2017

By Gary Angel

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What’s In-Store Tracking for?

At Digital Mortar, I'm committed to bringing a whole new generation of measurement and analytics to the in-store customer journey. What I mean by that “new generation” is that our approach embodi...

January 15, 2017

By Gary Angel

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Startingup

I find I'm so excited that I can barely sit still or hold a thought in my head. I think it's the excitement only a free man can feel. A free man at a start of a long journey whose conclusion is uncer...

January 15, 2017

By Gary Angel

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