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DM1 Version 2.0 : Coming Soon to a Store Near You

When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...

November 13, 2017

By Gary Angel

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An Easy Introduction to Location Analytics in the Store

My last post made the case that investing in store measurement and location analytics is a good move from a career perspective. The reward? Becoming a leader in a discipline that’s poised to grow d...

August 27, 2017

By Gary Angel

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The Road Less Traveled: Building a Career Around In-Store Measurement and Location Analytics

Over the nearly two decades I spent in digital analytics, I did a lot of selling. More than I ever wanted to. But during that time, I saw the process of selling digital analytics transformed. When I ...

August 3, 2017

By Gary Angel

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Using Analytics to Drive Store Testing: With Great Power Comes Great Responsibility

Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is a powerful idea. An idea that forms and sha...

July 12, 2017

By Gary Angel

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Store Testing, Continuous Improvement and DM1

Continuous improvement is what drives the digital world. Whether applied as a specific methodology or simply present as a fundamental part of the background against which we do business, the discipli...

June 26, 2017

By Gary Angel

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Visualizing and Optimizing the Store as a Funnel

Visualizing the customer journey in the context of the store is the foundation for analyzing in-store data. The metrics and the store context provide a framework for translating customer measurement ...

June 8, 2017

By Gary Angel

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In-Store Measurement: Store Visualization and DM1

Location analytics isn’t really about where the shopper was. After all, a stream of X,Y coordinates doesn’t tell us much about the shopper. The interesting fact is what was there - in the store -...

May 31, 2017

By Gary Angel

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It’s all about the Store: Visualizing In-Store Customer Journey Data

Making sense of behavioral data is always a challenge. Suppose I tell you that a shopper visited your store, spent fourteen minutes, lingered twice and had a single Associate interaction. That’s a ...

May 24, 2017

By Gary Angel

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Measuring the Store Effectively: Digital Mortar is creating a Measurement Language for Stores

Driving real value with analytics is much harder than people assume. Doing it well requires solving two separate, equally thorny problems. The first – fairly obvious problem – is being able to us...

May 17, 2017

By Gary Angel

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