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Optimizing Retail: Competitive Advantage and In-Store Customer Analytics

Five years ago, there was a battle being waged in the sporting world between analytics and “traditional” forms of expertise. That battle is pretty much over. Both sides won. Each is essential and...

February 25, 2017

By Gary Angel

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Customer Journey Tracking and Building Customer Strategy

I've detailed five different ways that in-store customer journey tracking drives store improvement: from optimizing store merchandising to improving in-store digital experiences and tuning omni-chann...

February 20, 2017

By Gary Angel

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Practical Steps to Building an Analytics Culture

Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t ...

February 14, 2017

By Gary Angel

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Building Analytics Culture – One Decision at a Time

In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And whether that talk is about diversity, ethics or analytics, ...

February 14, 2017

By Gary Angel

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Optimizing the Omni-Channel Experience with In-store Customer Tracking

While digital experiences are just beginning to penetrate the physical store, the customer’s integration of digital and physical shopping behaviors is already robust. If you have bricks & morta...

February 12, 2017

By Gary Angel

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Bringing Digital Experiences into the Store (With In-Store Tracking)

In creating Digital Mortar, we’ve made a huge leap from measuring and optimizing digital experiences to trying to do the same for store experiences. But we haven’t left digital entirely behind. I...

February 8, 2017

By Gary Angel

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The Strategic Uses of In-Store Customer Journey Measurement

Store layout, promotion and staff optimization are the immediate and obvious ways to use the core data from customer journey analytics. Together, they comprise the “you” part of the equation – ...

February 5, 2017

By Gary Angel

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Optimizing Associates: From Forecasting Hours to Building Better Teams

If store layout/merchandising and promotion planning are the core applications for in-store customer journey measurement, staff optimization is their neglected and genius offspring. For most retail s...

January 28, 2017

By Gary Angel

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The Uses of In-store Customer Journey Data – Store Marketing

I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is really the foundational analytic capabil...

January 25, 2017

By Gary Angel

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