Information is Beautiful…Is Insight? : The Measurement Minute #36 w. Gary Angel
The Measurement Minute #36 with Gary Angel : Information is Beautiful...Is Insight?
The 2018 Information is Beautiful Awards have their nominating class - and there are some real knock-o...
Tis the Season to Crush Our Forecasts : The Measurement Minute #34 w. Gary Angel
The Measurement Minute #34 with Gary Angel : Tis the Season to Crush our Forecasts
Seasonality is everywhere and nowhere is it more important than at Digital Mortar where retail is our f...
A Good Night for the Expert : The Measurement Minute #35 w. Gary Angel
The Measurement Minute #35 with Gary Angel : A Good Night for the Experts
If you followed the run-up to last night's election closely, you probably weren't too surprised. Most of the top...
Catastrophic Prediction – It’s Not as Bad as it Sounds : The Measurement Minute #33 w. Gary Angel
The Measurement Minute #33 with Gary Angel : Catastrophic Prediction - It's Not as Bad as it Sounds
It's nearly impossible to predict the timing and nature of anomalous events - whether ...
Predicting Outliers : The Measurement Minute #32 w. Gary Angel
The Measurement Minute #32 with Gary Angel : Predicting Outliers
Outliers are inherently anomalous. So predicting them is pretty much impossible. But you can build a model to help you un...
Outliers and Predictive Modeling : The Measurement Minute #31 w. Gary Angel
The Measurement Minute #31 with Gary Angel : Outliers and Predictive Modeling
My favorite session at the Digital Analytics Hub turned out be a conversation around Predictive Modeling tha...
An In-Store Shopper Measurement Technology Decision-Tree
Making the Right Choice for Measurement Store Traffic and Shopper Journey
My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...
In-Store Measurement Technologies: Finding the Right Technology for Your Space
There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...
Sokol Squared – What Business Can Learn from Mindless, Gender Studies Hoax Papers : The Measurement Minute #29 w. Gary Angel
The Measurement Minute #29 with Gary Angel : Sokol Squared - What Business can Learn from Mindless Gender-Studies Hoax Papers.
You may have heard the hullabaloo around 3 academic hoaxste...