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The McNamara Fallacy and the Cynicism Behind Bad Metrics

The Measurement Minute by Gary Angel   Sometimes bad metrics just fool us. But often, the people using them have entirely cynical reasons for glomming onto the really stupid ones. Credit Y...

May 22, 2019

By Gary Angel

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The College Board’s (SATs) New Adversity Score

The Measurement Minute by Gary Angel   The College Board, purveyors of the SAT, recently added a proud new edition to their reporting: the Adversity Score. Reading about how it works put m...

May 20, 2019

By Gary Angel

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Solving the Display Interaction Problem

The Measurement Minute with Gary Angel   Shopper journey measurement is like most analytics. When you start to answer basic questions with the data - deeper ones immediately pop-up. And wi...

May 15, 2019

By Gary Angel

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The Optical AI Revolution

The Measurement Minute with Gary Angel   Store Measurement with camera has been challenged by the cost and the capability to follow shoppers from camera to camera. Edge-based AI coupled wi...

May 13, 2019

By Gary Angel

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ML Model Coherence

The Measurement Minute by Gary Angel   When you use human annotation or data factory techniques to create ML training data, there's always a risk that your training data won't match the re...

May 5, 2019

By Gary Angel

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Life is Pain

The Measurement Minute with Gary Angel   I recently did a series of tweets (then collected them in a blog) highlighting the steps in the enterprise analytics journey from initial attempts ...

May 2, 2019

By Gary Angel

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Scenes from an Analytics Journey

This past week or so I posted a long series of tweets based on my upcoming presentation at the Marketing Analytics Summit in Las Vegas. #MAS19 bit.ly/MAS19LV   The presentation is structur...

April 29, 2019

By Gary Angel

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From Data Science Studio to Production : A Model’s Journey

The Measurement Minute with Gary Angel   If building models is a snap (as per the last Measurement Minute), operationalizing them definitely isn't. In our work, moving models for ML Studio...

April 25, 2019

By Gary Angel

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Machine Learning: Model building isn’t the hard part

The Measurement Minute with Gary Angel   Machine Learning is at the stage just before widespread adoption when lots of potential users are worried about how hard it is. It isn't easy (not ...

April 23, 2019

By Gary Angel

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