blog-img

Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel

The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers   With all that digital advertising, it's certain that some of it leads ...

September 17, 2018

By Gary Angel

blog-img

Stop Shoving! The Art and Science of Line Measurement : The Measurement Minute #24 w. Gary Angel

The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement   Even seemingly simple real-world tasks like queue measurement turn out to have all s...

September 10, 2018

By Gary Angel

blog-img

Getting Attribution Right : The Measurement Minute #23 w. Gary Angel

The Measurement Minute #23 with Gary Angel : Getting Attribution Right   So you're going to ignore my advice and tackle marketing attribution anyway. Well, here's a few suggestions for get...

September 7, 2018

By Gary Angel

blog-img

Measuring Queue Times with Xovis Cameras

The Problem Checkout is a critical part of the in-store experience. It’s a top driver of dissatisfaction cited in store surveys, it’s one of the few really controllable abandonment points in the...

August 28, 2018

By Gary Angel

blog-img

Stop the Blame Game : The Measurement Minute #22 w. Gary Angel

The Measurement Minute #22 with Gary Angel : Stop the Blame Game   There is more effort and money spent on attribution than any other marketing analytics problem. It's a legitimate problem...

August 27, 2018

By Gary Angel

blog-img

Why CLTV : The Measurement Minute #21 w. Gary Angel

The Measurement Minute #21 with Gary Angel : Why CLTV   If MoviePass made plenty of VoC and Strategic analytic mistakes, nothing they did was more fundamentally wrong that failing to pay a...

August 24, 2018

By Gary Angel

blog-img

Lessons from the MoviePass Deathwatch : The Measurement Minute #20 w. Gary Angel

The Measurement Minute #20 with Gary Angel : Lessons from the MoviePass Deathwatch   You probably know MoviePass as the too good to be true unlimited movies for $10 a month service. But yo...

August 15, 2018

By Gary Angel

blog-img

Putting Data Science Skin in the Reporting Game : The Measurement Minute #19 w. Gary Angel

The Measurement Minute #19 with Gary Angel : Analytic Reporting isn't just for your Users   Building Analytic Reports isn't just good for users. It helps address structural problems in ent...

August 12, 2018

By Gary Angel

blog-img

Tools not Reports – It Really Makes a Difference : The Measurement Minute #18 w. Gary Angel

The Measurement Minute #18 with Gary Angel : Why Analytic Reporting Changes the Game   Most reports don't make a difference and they don't build analytics culture because they don't really...

August 8, 2018

By Gary Angel

Search

1 2 3 8
retailanalytics/