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Feeding the Frantic Desire to Know Who’s Ahead

The Measurement Minute by Gary Angel   If you're really good at measuring horse-racing, are you obligated to also measure horses? It doesn't seem like it, but I find myself wishing that gr...

February 11, 2020

By Gary Angel

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Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

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Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action

The Measurement Minute by Gary Angel   Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...

February 3, 2020

By Gary Angel

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Full-Funnel Display Analytics

The Measurement Minute by Gary Angel   Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...

January 29, 2020

By Gary Angel

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The Basics of Display Measurement

The Measurement Minute by Gary Angel   Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...

January 20, 2020

By Gary Angel

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Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

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Unintentional Model Bias: Why Laziness and Census Data can be good proxies for racism

The Measurement Minute with Gary Angel   The easiest way to create a biased model is often to just use the data you have. Census data, in particular, is a common culprit. It's free, well o...

December 22, 2019

By Gary Angel

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Screening Off – The right answer for thinking about model bias

The Measurement Minute by Gary Angel   You can't use a protected variable in a model and you shouldn't use a proxy for it either. But how do you decide what's a proxy and what isn't given ...

December 20, 2019

By Gary Angel

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The Problem of Correlation: Why you don’t need to have a variable to use it

The Measurement Minute by Gary Angel   If a model didn't use gender as a variable, it can't be gender-biased...right? Totally wrong. Because correlations to protected variables are everywh...

December 18, 2019

By Gary Angel

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