Store Dashboarding with Behavioral Analytics
The Measurement Minute by Gary Angel Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there's both a need and real ...
Measuring the Impact of Associate Churn
The Measurement Minute by Gary Angel Retention has become a critical problem for many businesses and for retailers, current retention woes are just icing on an already dismal cake. Churn rates in ...
Real-time Queue Management and Alerting Customization
The Measurement Minute by Gary Angel While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue management usually re...
Alerting in People-Measurement
The Measurement Minute by Gary Angel Real-time people-measurement creates an array of valuable operational and marketing opportunities. Those opportunities usually involve an alerting ca...
Measuring CES: A Case-Study in People Measurement Analytics with Digital Mortar’s DM1
Digital Mortar was at CES 2022 with our LiDAR partner Quanergy. As part of the booth, we setup several of Quanergy’s LiDAR sensors in the booth, giving us people-measurement coverage of a decen...
Wither In-Store Measurement
An Overview of In-Store Shopper Measurement from Applied Marketing Analytics Abstract: As organizations evolve, they want a more comprehensive view of customer behavior. While digital ch...
An Overview of In-Store Tracking Technology – 2022 UPDATE
The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology. It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...
The Age of Customer Equity: An Interview with Author Allison Hartsoe
The Measurement Minute by Gary Angel In The Age of Customer Equity, Allison Hartsoe tackles the journey companies must take to understand and value their customers appropriately. A long-time custo...
Associate Measurement in Retail Stores
Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...