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Accurate People Counting In Malls and Events – It’s not as easy as you might think

We spend a lot of our time at Digital Mortar explaining to folks why door-counting isn’t remotely sufficient to drive retail analytics. Implicit in that assumption is that people are doing door-cou...

April 6, 2018

By Gary Angel

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Mobile App GeoLocation: Enabling Accurate In-Store Shopper Tracking without Adding Hardware

The hardest part about doing enterprise shopper journey measurement and analytics is data collection. Putting new hardware in the store is no joke – and yet it’s often necessary to get the measur...

March 28, 2018

By Gary Angel

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Using Your Existing Store WiFi for Shopper Measurement

The most daunting part of doing shopper measurement isn’t the analytics, it’s the data collection piece. Nobody likes to put new technology in the store; it’s expensive and it’s a hassle. And...

March 20, 2018

By Gary Angel

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“How To” Guides for Digital Mortar’s DM1 Store Analytics Platform

Over the last year, we’ve released a string of videos showing DM1 in action. These are marketing videos, meant to show off the capabilities of the platform and give people sense of how it can be us...

February 3, 2018

By Gary Angel

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A Year in Store Analytics

It’s been a little more than a year now for me in store analytics and with the time right after Christmas and the chance to see the industry’s latest at NRF 2018, it seems like a good time to ref...

January 22, 2018

By Gary Angel

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The State of Store Tracking Technology

The perfect store tracking data collection would be costless, lossless, highly-accurate, would require no effort to deploy, would track every customer journey with high-precision, would differentiat...

December 10, 2017

By Gary Angel

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The DM1 Roadmap: A peek into the future of store analytics

We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new...

November 20, 2017

By Gary Angel

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An Overview of In-Store Tracking Technology

How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store customer journey tracking. The same kind of questions, to be honest, I used to ...

April 12, 2017

By Gary Angel

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