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Floors and Boundaries and GeoLocation, Oh My

One of the real pain-points with electronic-based geo-location is separating out pass-by traffic from shoppers IN the store and handling multi-floor locations. This seems trivial, but it isn’t. It...

March 4, 2019

By Gary Angel

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Don’t be a Friggin Moron – Choosing a Cloud Provider for Retailers : The Measurement Minute #47 w. Gary Angel

The Measurement Minute #47 with Gary Angel : Don't be a Friggin Moron - Choosing a Cloud Provider for Retail   Some IT decisions aren't really about IT. And if you're a retailer, choosing ...

February 20, 2019

By Gary Angel

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Building a Data Factory for ML Learning

There’s a rich history around the idea of data augmentation for Machine Learning. If you have a library of images you want to train a model on, you can use simple image manipulation techniques to c...

February 19, 2019

By Gary Angel

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Supervision Required: Why all the data in the world may not be enough

We use a variety of sensors to track shopper movement in stores. And to do that more accurately, we re-engineered our processes to take advantage of machine learning. You can get the full skinny on t...

February 12, 2019

By Gary Angel

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GeoLocation Positional Accuracy and Its Challenges

To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...

February 5, 2019

By Gary Angel

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Bringing Machine Learning to Store Analytics

Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...

January 31, 2019

By Gary Angel

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An In-Store Shopper Measurement Technology Decision-Tree

Making the Right Choice for Measurement Store Traffic and Shopper Journey   My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...

October 25, 2018

By Gary Angel

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In-Store Measurement Technologies: Finding the Right Technology for Your Space

There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...

October 9, 2018

By Gary Angel

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What it Takes to Measure the Impact of Out-of-Stock : The Measurement Minute #28 w. Gary Angel

The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store   Measuring the impact of out-of-stock conditions is kind of like a...

October 2, 2018

By Gary Angel

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