Like everyone managing a BI product, we spent a good chunk of last year working to integrate AI (and specifically ChatGPT) into our product. We worked on three levels: a SQL Generator to give people ...
Like every other technical product-person in the world, when ChatGPT emerged, I was cranking through ideas for how it impacted our product and how it could be used. ChatGPT was revelatory bo...
The design of a segmentation scheme relies on the art of a practitioner. That art can be replaced by data-driven techniques (like clustering), but even with clustering the number, naming and descript...
My last post described the concept of a Segment Set – a group of segments that classify all of the visits to a location. These segmentation sets are perfect for broad usage in enterprise reporting....
Individual segments let you identify, study and use specific behavioral patterns in your customers or users. That’s as true in digital as it is in physical people-measurement. Those segments ...
Visit-based segmentations bring clarity to KPIs and reporting and help stakeholders think more deeply about the business (which is, after all, the point of analytics). As I mentioned in my last...
My last post showed why traditional KPI-based reporting – in both digital analytics and people-measurement – sucks. The problem isn’t inherent in the idea of KPIs. Finding a small set of impo...
The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worke...
Visit segmentation is the single most important technique in both digital analytics and people-measurement. It’s critical to both good reporting and deep analytics and in most behavioral analytic a...