Lidar is an emerging standard when it comes to full-journey people measurement. It provides great coverage, environmental flexibility, absolute privacy protection, and remarkably detailed measurement...
Lidar is an extraordinary tool for people-measurement. It can work in almost any environment regardless of lighting conditions or ceiling heights. A single lidar can cover a very large area and multi...
Our DM1 platform is designed to track shopper journeys from the moment someone comes into the store till the time they leave. This kind of full-journey tracking is incredibly rich from an analytics p...
Digital Mortar’s DM1 Full Journey Analytics can transform the way you understand, monitor and optimize physical spaces. The people measurement it provides solves real wor...
One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...
If you’ve been put-off LiDAR-based people-measurement by the cost of pulling ethernet to every sensor, Digital Mortar has a solution. People measurement is great. It solves real worl...
Measurement is a key competitive in todays world. After all, what’s the point of investing in your stores, building out new experiences and merchandising, and hiring more Associates if you don’t ...
For a people-measurement system, mapping is the engine that drives everything. It contextualizes the data, gives meaning to customer journeys and drives the most compelling analytic views. ...
Like most analytics and software tools, the biggest stumbling block for people-measurement platforms like our DM1 is translating tool into business use. That’s often a particular challenge for anal...