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Bringing Machine Learning to Store Analytics

Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...

January 31, 2019

By Gary Angel

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Seeing into the Soul of the Shopper

The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...

June 13, 2018

By Gary Angel

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The Really Short Introduction to Digital Mortar and our DM1 Store Measurement Platform

Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far.   ...

May 14, 2018

By Gary Angel

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The DM1 Roadmap: A peek into the future of store analytics

We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new...

November 20, 2017

By Gary Angel

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DM1 Version 2.0 : Coming Soon to a Store Near You

When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...

November 13, 2017

By Gary Angel

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Measuring the Store Effectively: Digital Mortar is creating a Measurement Language for Stores

Driving real value with analytics is much harder than people assume. Doing it well requires solving two separate, equally thorny problems. The first – fairly obvious problem – is being able to us...

May 17, 2017

By Gary Angel

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The Uses of In-Store Customer Journey Data: Store Layout & Merchandising

In my last post, I described what in-store customer data is. But the really important question is this - what do you do with it? Not surprisingly, in-store customer movement data serves quite a rang...

January 23, 2017

By Gary Angel

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Optimizing the Omni-Channel Experience with Analytics

Join Digital Mortar's CEO Gary Angel and  John Morrell at Datameer on Omni-Channel Analytics and using In-Store Customer Journey Data. It's free of course, and the material is a superb look at cust...

January 20, 2017

By Gary Angel

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Startingup

I find I'm so excited that I can barely sit still or hold a thought in my head. I think it's the excitement only a free man can feel. A free man at a start of a long journey whose conclusion is uncer...

January 15, 2017

By Gary Angel

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