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The Really Short Introduction to Digital Mortar and our DM1 Store Measurement Platform

Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far.   ...

May 14, 2018

By Gary Angel

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The DM1 Roadmap: A peek into the future of store analytics

We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new...

November 20, 2017

By Gary Angel

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DM1 Version 2.0 : Coming Soon to a Store Near You

When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...

November 13, 2017

By Gary Angel

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Measuring the Store Effectively: Digital Mortar is creating a Measurement Language for Stores

Driving real value with analytics is much harder than people assume. Doing it well requires solving two separate, equally thorny problems. The first – fairly obvious problem – is being able to us...

May 17, 2017

By Gary Angel

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The Uses of In-Store Customer Journey Data: Store Layout & Merchandising

In my last post, I described what in-store customer data is. But the really important question is this - what do you do with it? Not surprisingly, in-store customer movement data serves quite a rang...

January 23, 2017

By Gary Angel

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Optimizing the Omni-Channel Experience with Analytics

Join Digital Mortar's CEO Gary Angel and  John Morrell at Datameer on Omni-Channel Analytics and using In-Store Customer Journey Data. It's free of course, and the material is a superb look at cust...

January 20, 2017

By Gary Angel

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Startingup

I find I'm so excited that I can barely sit still or hold a thought in my head. I think it's the excitement only a free man can feel. A free man at a start of a long journey whose conclusion is uncer...

January 15, 2017

By Gary Angel

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The Road Goes Ever On

“It’s a dangerous business,” says Bilbo Baggins, “going out your front door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to....

November 16, 2016

By Gary Angel

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