We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new cloud options and, best of all, real-time and full-store playback functionality to the product. Real-time creates a bevy of opportunities to operationalize measurement in both operations and marketing. So DM1 can drive more value, faster. What’s next? At the end of my last post, I described some of the juicier features [...]
When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM1 – and it’s a doozy. We’re adding powerful new approaches to improving the store and driving actionable results while putting the competition even further in the rear-view mirror (they’re back there somewhere). Some of the coolest new features include: Real-time View: See and track what’s happening in the store as it happens [...]
Driving real value with analytics is much harder than people assume. Doing it well requires solving two separate, equally thorny problems. The first – fairly obvious problem – is being able to use data to deepen your understanding of important business questions. That’s what analytics is all about. The second problem is being able to use that understanding to drive business change. Affecting change is a political/operational problem that’s often every bit as difficult as doing the actual analysis. Most people have a hard time [...]
In my last post, I described what in-store customer data is. But the really important question is this - what do you do with it? Not surprisingly, in-store customer movement data serves quite a range of needs that I’ll categorize broadly as store layout optimization, promotion planning and optimization, staff optimization, digital experience integration, omni-channel experience optimization, and customer experience optimization. I’ll talk about each in more detail, but you can think about it this way. Half of the utility of in-store customer journey measurement is [...]
Join Digital Mortar's CEO Gary Angel and John Morrell at Datameer on Omni-Channel Analytics and using In-Store Customer Journey Data. It's free of course, and the material is a superb look at customer journey analytics from an omni-channel lens. You'll learn about the basics of in-store customer journey data, see how it maps into big-data systems, and get an overview of some of the core analytics you can do to drive omni-channel experience. You can register here!
I find I'm so excited that I can barely sit still or hold a thought in my head. I think it's the excitement only a free man can feel. A free man at a start of a long journey whose conclusion is uncertain. I hope I can make it across the border…I hope the Pacific is as blue as it has been in my dreams. I hope. – Red, Shawshank Redemption In July of 2006 I sat down for an interview in the second floor [...]
“It’s a dangerous business,” says Bilbo Baggins, “going out your front door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.” Eighteen years ago I stepped outside my comfortable door and was swept out into a digital world that I – like everyone else – knew very little about. There were dragons in that wilderness, as there always are. Some we slew and some we ran away from. Some are out there [...]