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Choosing Between Lidar and…Lidar for People Measurement

Lidar is an emerging standard when it comes to full-journey people measurement. It provides great coverage, environmental flexibility, absolute privacy protection, and remarkably detailed measurement...

June 30, 2023

By Gary Angel

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Lidar’s People-Measurement Capabilities

Lidar is an extraordinary tool for people-measurement. It can work in almost any environment regardless of lighting conditions or ceiling heights. A single lidar can cover a very large area and multi...

June 22, 2023

By Gary Angel

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Lidar and People-Measurement

Lidar sensors capture a three-dimensional image of a space. They shoot out invisible (infrared) beams of light and then measure how long it takes for the beam to reflect back. A single lidar sens...

June 21, 2023

By Gary Angel

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Queue Management for Retail

Our DM1 platform is designed to track shopper journeys from the moment someone comes into the store till the time they leave. This kind of full-journey tracking is incredibly rich from an analytics p...

April 17, 2023

By Gary Angel

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Understanding DM1: Digital Mortar’s Full-Journey People Measurement and Crowd Analytics Platform

Digital Mortar’s DM1 Full Journey Analytics can transform the way you understand, monitor and optimize physical spaces.     The people measurement it provides solves real wor...

April 14, 2023

By Gary Angel

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Customer Journey Tracking: From Outside to Inside

One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...

April 13, 2023

By Gary Angel

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People Measurement and Crowd Analytics Without the Wiring

If you’ve been put-off LiDAR-based people-measurement by the cost of pulling ethernet to every sensor, Digital Mortar has a solution.   People measurement is great. It solves real worl...

April 11, 2023

By Gary Angel

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People Measurement and Full Journey Shopper Analytics for Retail

Measurement is a key competitive in todays world. After all, what’s the point of investing in your stores, building out new experiences and merchandising, and hiring more Associates if you don’t ...

April 10, 2023

By Gary Angel

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Digital Mapping: The Foundation of People-Measurement and Crowd Analytics

For a people-measurement system, mapping is the engine that drives everything. It contextualizes the data, gives meaning to customer journeys and drives the most compelling analytic views.   ...

April 6, 2023

By Gary Angel

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