Digital Transformation and the Reverse Hierarchy of Understanding

Why is it so hard for the traditional enterprise to do digital well? That’s the question that lurks at the heart of every digital transformation discussion. After all, there’s plenty of evidence that digital can be done well. No one looks at the myriad FinTech, social, and ecommerce companies that are born digital and says “Why can’t they do digital well?” When digital is in your DNA it seems perfectly manageable. Of course, mastering any complex and competitive field is going to be a challenge. [...]