The Moving Parts of Store Behavioral Analytics

Store analytics is digital analytics (with a heck of a lot more moving parts). Customer behavioral analytics in digital and physical places are not distinctly different. A customer enters the digital/physical space. He/she are presented with a number of paths. He/she goes somewhere first. And spends a distinct amount of time there. The customer then has a finite number of paths of where he/she can go to next. And follows one by click/foot. Along the way, they might reach key milestones like selecting a product [...]

By | March 31st, 2017|Jesse's Posts, Retail Analytics|0 Comments


I find I'm so excited that I can barely sit still or hold a thought in my head. I think it's the excitement only a free man can feel. A free man at a start of a long journey whose conclusion is uncertain. I hope I can make it across the border…I hope the Pacific is as blue as it has been in my dreams. I hope. – Red, Shawshank Redemption In July of 2006 I sat down for an interview in the second floor [...]

By | January 15th, 2017|Digital Mortar News, Jesse's Posts, Retail Analytics|0 Comments