Constructing a Behavioral Segmentation in DM1
The design of a segmentation scheme relies on the art of a practitioner. That art can be replaced by data-driven techniques (like clustering), but even with clustering the number, naming and descript...
Fixing KPIs with Segmentation
My last post showed why traditional KPI-based reporting – in both digital analytics and people-measurement – sucks. The problem isn’t inherent in the idea of KPIs. Finding a small set of impo...
The Strange Case of the Misinterpreted KPI
The first thing people expect to get from people-measurement isn’t analytics or even testing support. It’s reporting. Before you can figure out how to make things better or whether a change worke...
DM1 Realtime Pipeline for Crowd Analytics
Digital Mortar’s DM1 realtime pipeline lets you measure what’s too crowded. Whether lines are too long. If employees are in the right places. It's all about what’s happening right now so you ...
Measuring Shopper Groups to Improve Conversion Rate Analysis
Abstract Groups of shoppers can have a surprisingly large impact on key performance indicators like conversion rate and STARs. If you only focus on individual shopper counts, you may be getting a ...
Why PoS Data is a Fundamental Integration with Shopper Journey Data
The Measurement Minute by Gary Angel Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...
Integrating PoS and Shopper Journey Data
The Measurement Minute by Gary Angel PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...
Classifying Associate Interactions in the Store with Shopper Journey Data
The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...
Introduction to Advanced Associate Interaction Metrics
The Measurement Minute by Gary Angel The single most important Associate measurement is probably interactions. After all, shopper interaction is the whole point of having Associates on t...