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Breaking down a bad curbside pickup experience

The Measurement Minute by Gary Angel   A lot of bad curbside pickup experiences are caused by 2 basic mistakes: not having a busy-time/overflow strategy and misusing core technologies like...

July 6, 2020

By Gary Angel

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Ring, Ring…Cluephone: A Curbside Pick Saga

The Measurement Minute with Gary Angel   Covid-19 is creating massive disruption in consumer habits - creating opportunities to gain AND LOSE customer loyalty. If my curbside pickup experi...

June 30, 2020

By Gary Angel

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Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

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Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action

The Measurement Minute by Gary Angel   Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...

February 3, 2020

By Gary Angel

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Full-Funnel Display Analytics

The Measurement Minute by Gary Angel   Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...

January 29, 2020

By Gary Angel

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The Basics of Display Measurement

The Measurement Minute by Gary Angel   Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...

January 20, 2020

By Gary Angel

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Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

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Just Because It’s Old Doesn’t Mean It’s Right

The Measurement Minute with Gary Angel   Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...

September 24, 2019

By Gary Angel

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The Impact of Store Measurement Technology on Shopper Sample

The Measurement Minute with Gary Angel   The two main IoT technologies for shopper measurement are video and electronic sensors. They perform very differently and have very different chara...

September 22, 2019

By Gary Angel

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