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Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

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Display Analytics Case Study: The Surprisingly Easy Path from Analytics to Action

The Measurement Minute by Gary Angel   Data doesn’t always create new understanding and new understanding doesn’t always generate new action. It’s all too common to get interesting d...

February 3, 2020

By Gary Angel

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Full-Funnel Display Analytics

The Measurement Minute by Gary Angel   Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...

January 29, 2020

By Gary Angel

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The Basics of Display Measurement

The Measurement Minute by Gary Angel   Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...

January 20, 2020

By Gary Angel

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Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

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Just Because It’s Old Doesn’t Mean It’s Right

The Measurement Minute with Gary Angel   Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...

September 24, 2019

By Gary Angel

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The Impact of Store Measurement Technology on Shopper Sample

The Measurement Minute with Gary Angel   The two main IoT technologies for shopper measurement are video and electronic sensors. They perform very differently and have very different chara...

September 22, 2019

By Gary Angel

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Store Measurement and Sampling

The Measurement Minute with Gary Angel   The real driver of sampling in store measurement is simple. It's cost. IoT sensor costs for people measurement are part of that, but the truth is t...

September 17, 2019

By Gary Angel

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We are always Sampling

The Measurement Minute with Gary Angel   Sampling is a fact of measurement life. Even when we aren't consciously doing it, we're probably sampling. And it is the nature of sampling (even w...

September 3, 2019

By Gary Angel

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