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Tis the Season to Crush Our Forecasts : The Measurement Minute #34 w. Gary Angel

The Measurement Minute #34 with Gary Angel : Tis the Season to Crush our Forecasts   Seasonality is everywhere and nowhere is it more important than at Digital Mortar where retail is our f...

November 8, 2018

By Gary Angel

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PPT and Data Presentations – I Break Up with Bullets : The Measurement Minute #30 w. Gary Angel

The Measurement Minute #30 with Gary Angel : PPT and Data Presentations - I Break Up with Bullets.   I'm just back from three days of conversations at the Digital Analytics Hub and start a...

October 29, 2018

By Gary Angel

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An In-Store Shopper Measurement Technology Decision-Tree

Making the Right Choice for Measurement Store Traffic and Shopper Journey   My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...

October 25, 2018

By Gary Angel

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In-Store Measurement Technologies: Finding the Right Technology for Your Space

There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...

October 9, 2018

By Gary Angel

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What it Takes to Measure the Impact of Out-of-Stock : The Measurement Minute #28 w. Gary Angel

The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store   Measuring the impact of out-of-stock conditions is kind of like a...

October 2, 2018

By Gary Angel

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Getting Queue Measurement Very Wrong

Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...

September 28, 2018

By Gary Angel

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Measuring the Impact of Out-of-Stock Problems on Store Performance : The Measurement Minute #27 w. Gary Angel

The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance   Intuitively, you know that out-of-stock conditions in the store impact per...

September 26, 2018

By Gary Angel

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The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel

The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution   So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...

September 19, 2018

By Gary Angel

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Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel

The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers   With all that digital advertising, it's certain that some of it leads ...

September 17, 2018

By Gary Angel

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