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Just Because It’s Old Doesn’t Mean It’s Right

The Measurement Minute with Gary Angel   Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...

September 24, 2019

By Gary Angel

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The Impact of Store Measurement Technology on Shopper Sample

The Measurement Minute with Gary Angel   The two main IoT technologies for shopper measurement are video and electronic sensors. They perform very differently and have very different chara...

September 22, 2019

By Gary Angel

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Store Measurement and Sampling

The Measurement Minute with Gary Angel   The real driver of sampling in store measurement is simple. It's cost. IoT sensor costs for people measurement are part of that, but the truth is t...

September 17, 2019

By Gary Angel

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We are always Sampling

The Measurement Minute with Gary Angel   Sampling is a fact of measurement life. Even when we aren't consciously doing it, we're probably sampling. And it is the nature of sampling (even w...

September 3, 2019

By Gary Angel

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Making the IoT Build Decision: Necessity is the Mother of Investment

The Measurement Minute with Gary Angel   If adding edge-based computing is the equivalent of making a build vs. buy decision in IoT (and it is) and if build is MUCH harder (and it is), the...

August 5, 2019

By Gary Angel

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Landfill or Goldmine? 42 Billion Devices and 80 Zettabytes of Data

The Measurement Minute with Gary Angel   IDC recently forecasted that by 2025 - not too long from now - we'll have 42 billion IoT devices in the field generating 80 Zettabytes (yeah - I ha...

July 9, 2019

By Gary Angel

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The Power Dynamics of IoT

The Measurement Minute with Gary Angel   With great power comes great...power demand. Why the desire for edge-based compute power is double-edged sword. Almost every IoT installation has t...

June 7, 2019

By Gary Angel

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SOM vs. SBC in IoT (sheesh!)

The Measurement Minute with Gary Angel   It may be an acronym trifecta, but understanding the difference between a SOM and an SBC is one of the first bridges you'll have to cross to IoT la...

May 30, 2019

By Gary Angel

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Solving the Display Interaction Problem

The Measurement Minute with Gary Angel   Shopper journey measurement is like most analytics. When you start to answer basic questions with the data - deeper ones immediately pop-up. And wi...

May 15, 2019

By Gary Angel

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