Stop Shoving! The Art and Science of Line Measurement : The Measurement Minute #24 w. Gary Angel
The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement
Even seemingly simple real-world tasks like queue measurement turn out to have all s...
Getting Attribution Right : The Measurement Minute #23 w. Gary Angel
The Measurement Minute #23 with Gary Angel : Getting Attribution Right
So you're going to ignore my advice and tackle marketing attribution anyway. Well, here's a few suggestions for get...
Measuring Queue Times with Xovis Cameras
Checkout is a critical part of the in-store experience. It’s a top driver of dissatisfaction cited in store surveys, it’s one of the few really controllable abandonment points in the...
Seeing into the Soul of the Shopper : The Measurement Minute #6 w. Gary Angel
The Measurement Minute #6 with Gary Angel : Seeing into the Soul of the Shopper
Combining in-store VoC and behavioral research makes for a powerful combination that makes each approach better...
Seeing into the Soul of the Shopper
The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...
Measurement Minute #4 w. Gary Angel : GDPR is Y2K for Attorneys
The Measurement Minute with Gary Angel : #4 : The New GDPR Regulation and Store Measurement
It may be Y2K for attorneys, but we have to live with it.
The Measurement Minute w Gary Angel : #3 : Shopper Journey Measurement with Wi-Fi : Because People Love Cheap and Easy
The Measurement Minute with Gary Angel : #3 : Shopper Journey Tracking with WiFi
Because people love cheap and easy.
The Really Short Introduction to Digital Mortar and our DM1 Store Measurement Platform
Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far.
Machine Learning and Optimal Store Path
My previous post covered the first half of my presentation on Machine Learning (ML) and store analytics at the Toronto Symposium. Here, I’m going to work through the case study on using ML to deriv...