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The Road Less Traveled: Building a Career Around In-Store Measurement and Location Analytics

Over the nearly two decades I spent in digital analytics, I did a lot of selling. More than I ever wanted to. But during that time, I saw the process of selling digital analytics transformed. When I ...

August 3, 2017

By Gary Angel

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Using Analytics to Drive Store Testing: With Great Power Comes Great Responsibility

Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is a powerful idea. An idea that forms and sha...

July 12, 2017

By Gary Angel

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Store Testing, Continuous Improvement and DM1

Continuous improvement is what drives the digital world. Whether applied as a specific methodology or simply present as a fundamental part of the background against which we do business, the discipli...

June 26, 2017

By Gary Angel

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Visualizing and Optimizing the Store as a Funnel

Visualizing the customer journey in the context of the store is the foundation for analyzing in-store data. The metrics and the store context provide a framework for translating customer measurement ...

June 8, 2017

By Gary Angel

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In-Store Measurement: Store Visualization and DM1

Location analytics isn’t really about where the shopper was. After all, a stream of X,Y coordinates doesn’t tell us much about the shopper. The interesting fact is what was there - in the store -...

May 31, 2017

By Gary Angel

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It’s all about the Store: Visualizing In-Store Customer Journey Data

Making sense of behavioral data is always a challenge. Suppose I tell you that a shopper visited your store, spent fourteen minutes, lingered twice and had a single Associate interaction. That’s a ...

May 24, 2017

By Gary Angel

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Measuring the Store Effectively: Digital Mortar is creating a Measurement Language for Stores

Driving real value with analytics is much harder than people assume. Doing it well requires solving two separate, equally thorny problems. The first – fairly obvious problem – is being able to us...

May 17, 2017

By Gary Angel

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From Baby Toy to Power Tool: Segmentation is the Key Difference in DM1

The equation in retail today is simple. Evolve or die. But if analytics is one of the core tools to drive successful  evolution, we have a problem. From an analytics perspective, we’re used to a c...

May 12, 2017

By Gary Angel

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Change or Die: Lessons from the Retail Apocalypse

In my last three posts, I assessed the basic technologies (wifi, camera, etc.) for in-store customer measurement and took a good hard look at the state of the analytics platforms using that measureme...

May 4, 2017

By Gary Angel

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