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Supervision Required: Why all the data in the world may not be enough

We use a variety of sensors to track shopper movement in stores. And to do that more accurately, we re-engineered our processes to take advantage of machine learning. You can get the full skinny on t...

February 12, 2019

By Gary Angel

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The Funnel is Dead : The Measurement Minute #43 w. Gary Angel

The Measurement Minute #43 with Gary Angel : The Funnel is Dead   Customer Journey's are mostly thought of as a linear funnel. It's a common-sense view that helps make a complicated proces...

February 12, 2019

By Gary Angel

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GeoLocation Positional Accuracy and Its Challenges

To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...

February 5, 2019

By Gary Angel

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Giving Your ML a Helping Hand with Meta-data : The Measurement Minute #42 w. Gary Angel

The Measurement Minute #42 with Gary Angel : Giving Your ML a Helping Hand with Meta-data   Adding context and data based on your existing data is a technique as old as analytics. Just bec...

February 5, 2019

By Gary Angel

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Bringing Machine Learning to Store Analytics

Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...

January 31, 2019

By Gary Angel

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Making Small Data Sets BIGGER : The Measurement Minute #41 w. Gary Angel

The Measurement Minute #41 with Gary Angel : Making Small Data Sets BIGGER   Supervised Learning data sets are often hard to come by and have to be created manually. That often means they ...

January 31, 2019

By Gary Angel

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ML is Changing the Role of the Analyst : The Measurement Minute #38 w. Gary Angel

The Measurement Minute #38 with Gary Angel : ML is Changing the Role of the Analyst   Most data analytics folks aren't ML experts. And like just about everyone else, they're worried about ...

December 4, 2018

By Gary Angel

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Tis the Season to Crush Our Forecasts : The Measurement Minute #34 w. Gary Angel

The Measurement Minute #34 with Gary Angel : Tis the Season to Crush our Forecasts   Seasonality is everywhere and nowhere is it more important than at Digital Mortar where retail is our f...

November 8, 2018

By Gary Angel

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PPT and Data Presentations – I Break Up with Bullets : The Measurement Minute #30 w. Gary Angel

The Measurement Minute #30 with Gary Angel : PPT and Data Presentations - I Break Up with Bullets.   I'm just back from three days of conversations at the Digital Analytics Hub and start a...

October 29, 2018

By Gary Angel

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