An In-Store Shopper Measurement Technology Decision-Tree
Making the Right Choice for Measurement Store Traffic and Shopper Journey
My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...
In-Store Measurement Technologies: Finding the Right Technology for Your Space
There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...
What it Takes to Measure the Impact of Out-of-Stock : The Measurement Minute #28 w. Gary Angel
The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store
Measuring the impact of out-of-stock conditions is kind of like a...
Getting Queue Measurement Very Wrong
Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...
Measuring the Impact of Out-of-Stock Problems on Store Performance : The Measurement Minute #27 w. Gary Angel
The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance
Intuitively, you know that out-of-stock conditions in the store impact per...
The Tech You Need for Store Attribution : The Measurement Minute #26 w. Gary Angel
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution
So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...
Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel
The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers
With all that digital advertising, it's certain that some of it leads ...
Stop Shoving! The Art and Science of Line Measurement : The Measurement Minute #24 w. Gary Angel
The Measurement Minute #24 with Gary Angel : Stop Shoving - the Art & Science of Line Measurement
Even seemingly simple real-world tasks like queue measurement turn out to have all s...
Getting Attribution Right : The Measurement Minute #23 w. Gary Angel
The Measurement Minute #23 with Gary Angel : Getting Attribution Right
So you're going to ignore my advice and tackle marketing attribution anyway. Well, here's a few suggestions for get...