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McDonald’s Just Bought Dynamic Yield for $300 Million – It’s not your typical acquisition

The Measurement Minute with Gary Angel Acquisitions are a dime (or $300 million) a dozen these days. But McDonald's acquisition of Dynamic Yield is definitely an out-of-the-box strategic...

March 28, 2019

By Gary Angel

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The Surprising Role for Humans in Creating ML Training Data

The Measurement Minute with Gary Angel Creating training data for ML can be really hard. That's why you should consider using the data you have to generate more. Check out the full blog ...

March 25, 2019

By Gary Angel

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ML Use-Cases without a Baked-in Outcome : Geolocation and Associate Detection

The Measurement Minute with Gary Angel The use-cases we here at Digital Mortar have pushed on with ML all involve business problems where we don't have defined outcome in our data. In th...

March 21, 2019

By Gary Angel

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Supervised Learning and its Challenges

The Measurement Minute by Gary Angel There's a lot of hype about ML - some of it deserved. But when you look at it closely, almost all of the techniques that really matter in ML fall int...

March 19, 2019

By Gary Angel

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When Machine Learning Works

The Measurement Minute with Gary Angel : When Machine Learning Works Machine Learning (ML) has some signal successes. But maybe not in your enterprise. That could be because you suck at ...

March 5, 2019

By Gary Angel

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Floors and Boundaries and GeoLocation, Oh My

One of the real pain-points with electronic-based geo-location is separating out pass-by traffic from shoppers IN the store and handling multi-floor locations. This seems trivial, but it isn’t. It...

March 4, 2019

By Gary Angel

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Previewing an Analytics Journey

The Measurement Minute with Gary Angel : Previewing an Analytics Journey at the JPK Forecasting Summit I'm bringing one of my favorite presentations to a Conference that I've been speaki...

March 1, 2019

By Gary Angel

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Prepping Geo-Location Data for Machine Learning

In my last two posts, I described the techniques we used to create and enhance an ML data set for supervised learning. In my next post, we finally get to the really fun stuff – building models. But...

February 27, 2019

By Gary Angel

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Ugly isn’t always a dirty word : The Measurement Minute #49 w. Gary Angel

The Measurement Minute #49 with Gary Angel : Ugly Isn't Always a Dirty Word A recent article in Slate magazine on the Trump campaigns brutally ugly emails not only brought a lump of nost...

February 26, 2019

By Gary Angel

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