The Basics of Display Measurement
The Measurement Minute by Gary Angel Using PoS to measure display performance is surprisingly hard. Beginning of season rollouts make comparability a challenge. And the goal isn't so muc...
Enough with the Talk : The Measurement Minute #13 w. Gary Angel
The Measurement Minute #13 with Gary Angel : Stop talking about being Data Driven Everybody's first thought when it comes to building a better analytics culture is to talk about the impo...
Strategy? What Strategy : The Measurement Minute #8 w. Gary Angel
The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn't strategic. Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword bu...
The Measurement Minute – Number 2 – In Store Tracking Technologies : No Ifs or Ands, lots of BUTs
The Measurement Minute with Gary Angel, CEO of Digital Mortar. Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...