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Enough with the Talk : The Measurement Minute #13 w. Gary Angel

The Measurement Minute #13 with Gary Angel : Stop talking about being Data Driven   Everybody's first thought when it comes to building a better analytics culture is to talk about the impo...

July 13, 2018

By Gary Angel

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Strategy? What Strategy : The Measurement Minute #8 w. Gary Angel

The Measurement Minute #8 with Gary Angel : Strategy? What Strategy? Why analytics isn't strategic.   Analytics folks are great at tactics. We can optimize the heck out of a PPC keyword bu...

June 26, 2018

By Gary Angel

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The Measurement Minute – Number 2 – In Store Tracking Technologies : No Ifs or Ands, lots of BUTs

The Measurement Minute with Gary Angel, CEO of Digital Mortar.   Today's take covers the different types of in-store tracking technology. Camera, Wi-Fi, Passive Sniffer and Mobile App... ...

June 1, 2018

By Gary Angel

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