Full-Funnel Display Analytics

Full-Funnel Display Analytics

By Gary Angel

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January 29, 2020

The Measurement Minute with Gary Angel

The Measurement Minute by Gary Angel

 

Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Opportunity), Time (Engagement), Interactions (Interest), and Take-Aways (Conversion), you have pretty much everything you need to drive effective display and visual merchandising.

 

 

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