Getting Voice of Customer (VoC) Right : The Measurement Minute #10 w. Gary Angel

By Gary Angel

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June 29, 2018

The Measurement Minute with Gary Angel

The Measurement Minute #10 with Gary Angel : Getting Voice of Customer (VoC) Right

VoC is a primary driver of more strategic analytics. But using it that way demands a shift from scoreboard metrics to investigating the real drivers of customer decision-making.

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