Digital Mortar's DM1 Analytics Platform:
Measurement that brings the power of digital analytics to your stores
Without DM1
The shopper experience
is a mystery
With DM1
Every path and
customer is illuminated
Here is how we do it
Our Pillars
Measure journeys,
not counts
Digital Mortar's DM1 measures the complete SHOPPER journey. What they did first. What they looked at. Whether they purchased. If they talked to an Associate. What worked. What didn't. Every step of the way and for every part of the store. Because it's shoppers that matter - not zone counts.
Treat the store
as a funnel
DM1 lets you analyze every part of the store as a funnel – just the way e-commerce sites do. It’s a powerful, proven method for driving optimization with analytics. DM1 breaks down every part of the shopper journey for any part of the store to see where drop-off occurs.
Drive continuous improvement with testing
This is what the big boys do. It’s what makes Amazon, Amazon. DM1 lets you measure tests with side-by-side visualizations across any metric, any time-period, any segment. See what changed and by exactly how much. So you know which test won - and why...