Just Because It’s Old Doesn’t Mean It’s Right

By Gary Angel

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September 24, 2019

The Measurement Minute with Gary Angel

The Measurement Minute with Gary Angel

 

Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for granted. But precious little work or thought goes into the sampling methodologies in most business VoC and the result is likely terrible and terribly misunderstood data.

 

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