McDonald’s Just Bought Dynamic Yield for $300 Million – It’s not your typical acquisition
McDonald’s Just Bought Dynamic Yield for $300 Million – It’s not your typical acquisition
By Gary Angel
|March 28, 2019
The Measurement Minute with Gary Angel
Acquisitions are a dime (or $300 million) a dozen these days. But McDonald’s acquisition of Dynamic Yield is definitely an out-of-the-box strategic exercise – which is why I think it’s pretty darn interesting.