McDonald’s Just Bought Dynamic Yield for $300 Million – It’s not your typical acquisition

By Gary Angel

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March 28, 2019

The Measurement Minute with Gary Angel

The Measurement Minute with Gary Angel

 

Acquisitions are a dime (or $300 million) a dozen these days. But McDonald’s acquisition of Dynamic Yield is definitely an out-of-the-box strategic exercise – which is why I think it’s pretty darn interesting.

 

 

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