Digital Mortar software is designed to help retailers understand flow through the physical spaces they own or lease. The information is used to better the in-store experience. Some applications of our software include improving layout, staffing and sales.
The information collected by Digital Mortar is stored in our secure cloud environment for up to 24 months after the original collection date. Partners access information pertaining to their own properties via a login gated web portal and/or secure API. Data collected in anonymous form will be stored in that manner. Digital Mortar and its partners will never attempt to re-identify data stored anonymously.
Information collected by Digital Mortar which is not publicly available will not be shared. Digital Mortar clients may only access data collected at locations within their own real estate portfolio. No data in any form, including anonymized aggregations, will be distributed to 3rd party vendors. Data and information will be shared when required by law, regulatory, legal process or governmental entities. A warrant or court order is required before any data or information is disclosed.
Digital Mortar believes in customer choice and is proud to have built software that is compliant with the Mobile Location Analytics Code of Conduct established by the Future of Privacy Forum. Should you wish to opt out of associating a device with a MAC address, please visit: https://smart-places.org. Digital Mortar will remove any future data transmitted from a smart-places.org registered MAC address.
Digital Mortar is committed to being in compliance with all aspects of the Mobile Location Analytics Code of Conduct including, but not limited to, notice, limited collection and customer choice.
Should any questions arise please contact Digital Mortar at firstname.lastname@example.org or 1-800-362-2440.