Store Attribution – Giving Digital Marketing Credit for Store Shoppers : The Measurement Minute #25 w. Gary Angel

By Gary Angel

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September 17, 2018

The Measurement Minute with Gary Angel

The Measurement Minute #25 with Gary Angel : Store Attribution – Giving Digital Marketing Credit for Store Shoppers

 

With all that digital advertising, it’s certain that some of it leads to in-store shopping. But how much? And is it different for different digital campaigns and channels? The Measurement Minute tackles store attribution.

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