The Devious Nature of the Website Sample

By Gary Angel

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September 27, 2019

The Measurement Minute with Gary Angel

The Measurement Minute with Gary Angel

 

The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic principle? Website samples. The tricky nature of Website samples and the impact on interpreting virtually every metric from a Web survey is one of the least understood aspects of digital measurement.

 

 

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