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Get your analytics BLISS on: Customer Journey Tracking in Hospitality

Ah to be at a resort. And not just for the sun, the swimming, the beaches and the drinking…it’s the measurement opportunities that really appeal. When it comes to physical journey measurement, re...

March 19, 2017

By Gary Angel

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Ground Zero in the Retail Apocalypse: Malls and Mall Analytics

Overbuilt. Underused. Under-siege. Mall traffic has declined precipitously in the last decade and the need to aggressively drive traffic via better experience is a matter of plain survival. That need...

March 14, 2017

By Gary Angel

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Sports Analytics, Stadium Analytics and Sports CRM

Optimizing stores is the obvious and primary use-case for the new set of technologies that provide measurement around customer movement through physical spaces. But any reasonably complicated space u...

March 9, 2017

By Gary Angel

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Taking In-Store Measurement…Outside the Store

In my last few posts, I explained what in-store journey analytics is, described the basics of the technology and the data collection used, and went into some detail about its potential business uses....

March 5, 2017

By Gary Angel

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Optimizing Retail: Competitive Advantage and In-Store Customer Analytics

Five years ago, there was a battle being waged in the sporting world between analytics and “traditional” forms of expertise. That battle is pretty much over. Both sides won. Each is essential and...

February 25, 2017

By Gary Angel

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Customer Journey Tracking and Building Customer Strategy

I've detailed five different ways that in-store customer journey tracking drives store improvement: from optimizing store merchandising to improving in-store digital experiences and tuning omni-chann...

February 20, 2017

By Gary Angel

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Practical Steps to Building an Analytics Culture

Building an analytics culture in the enterprise is incredibly important. It’s far more important than any single capability, technology or technique. But building culture isn’t easy. You can’t ...

February 14, 2017

By Gary Angel

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Building Analytics Culture – One Decision at a Time

In my last post, I argued that much of what passes for “building culture” in corporate America is worthless. It’s all about talk. And whether that talk is about diversity, ethics or analytics, ...

February 14, 2017

By Gary Angel

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Optimizing the Omni-Channel Experience with In-store Customer Tracking

While digital experiences are just beginning to penetrate the physical store, the customer’s integration of digital and physical shopping behaviors is already robust. If you have bricks & morta...

February 12, 2017

By Gary Angel

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