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Lidar Technology for People-Tracking and Shopper Measurement

The Measurement Minute by Gary Angel   Lidar may be best known for its application to self-driving cars, but it's also a powerful people-tracking technology. Lidar's great coverage area an...

January 12, 2021

By Gary Angel

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Key Applications for People-Tracking Technologies Webinar

The Measurement Minute by Gary Angel   To get the new year off to a good start, Tilman Schwarze of Hella and I are doing a free webinar covering the key applications of people-sensing tech...

January 4, 2021

By Gary Angel

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Tackling Attribution : A Measurement Minute Interview with Scott Konopasek

The Measurement Minute with Gary Angel   Attribution is one of the most challenging endeavors in marketing analytics. It's a problem I failed at a few times back at Semphonic and EY - and ...

December 20, 2020

By Gary Angel

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Qme : Seamless virtual queuing built on top of occupancy management

I hate lines. I always have. Is there any time or any place where standing in line is the best thing you could be doing? Pretty much no. But lines are hard to avoid. We live in a resource constrained...

December 17, 2020

By Gary Angel

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Bluetooth BLE Electronic Measurement and Associate Tracking

Bluetooth Badges are one of the go to techniques for Associate tracking. They cover a wide-range of use-cases and are inexpensive to deploy, making them an attractive option of most forms of labor tr...

December 14, 2020

By Gary Angel

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The Cans and Cant’s of Bluetooth Associate Tracking

The Measurement Minute with Gary Angel   Bluetooth is a go to technology for Associate Tracking. It's easy to implement and deploy and provide continuous tracking at the equivalent of 3 FP...

December 12, 2020

By Gary Angel

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Labor Tracking with Bluetooth (BLE)

The Measurement Minute with Gary Angel   WiFi based electronics never worked very well for labor tracking, but Bluetooth, particularly as a supplement to camera, can work very well indeed....

December 6, 2020

By Gary Angel

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Building the Perfect People-Tracking Measurement System: Camera vs. Electronic Sensor Technologies

If you had a perfect measurement system for in-store behavior, what would it do? It would track every shopper. It would track every Associate. The tracking would be highly detailed – down to say th...

December 3, 2020

By Gary Angel

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Electronics and Camera: Complementary People-Tracking Technologies

The Measurement Minute by Gary Angel   Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...

December 1, 2020

By Gary Angel

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