The Measurement Minute by Gary Angel If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...
The Measurement Minute with Gary Angel The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic princip...
The Measurement Minute with Gary Angel Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...
The Measurement Minute with Gary Angel The two main IoT technologies for shopper measurement are video and electronic sensors. They perform very differently and have very different chara...
The Measurement Minute with Gary Angel Given that it's often too expensive to install IoT-based people measurement fleet-wide, the challenge becomes deciding which stores to measure. Tha...
The Measurement Minute with Gary Angel The real driver of sampling in store measurement is simple. It's cost. IoT sensor costs for people measurement are part of that, but the truth is t...
The Measurement Minute with Gary Angel Sampling is a fact of measurement life. Even when we aren't consciously doing it, we're probably sampling. And it is the nature of sampling (even w...
The Measurement Minute with Gary Angel Device security in IoT is notoriously problematic. Some of this comes from absurdly bad practice including web-connected devices running Linux vari...
The Measurement Minute by Gary Angel There's a cost to measurement - and not just in dollars. A trip to Banff and Jasper got me thinking about things we'd be better off not measuring. ...