To understand why ML became the centerpiece of our location analytics strategy you have to understand why we had a problem in the first place. In this post, I’m going to describe how traditional lo...
Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...
Making the Right Choice for Measurement Store Traffic and Shopper Journey My last post described how store format impacts shopper measurement tracking technology decisions. Why is store ...
There are four or five different ways to collect geo-location data about customer/shopper journeys. Camera, Wifi, Passive Sniffer, Mobile App, and Active RFID all have unique characteristics that mak...
The Measurement Minute #28 with Gary Angel : What it Takes to Measure the Impact of Out-of-Stock Conditions in the Store Measuring the impact of out-of-stock conditions is kind of like a...
Measuring queue times and understanding queue management performance are a core use-case for in-store journey measurement. Lines aren’t just a pain-in-the-ass for shopper and customers, they’re a...
The Measurement Minute #27 with Gary Angel : Measuring the Impact of Out-of-Stock Problems on Store Performance Intuitively, you know that out-of-stock conditions in the store impact per...
The Measurement Minute #26 with Gary Angel : The Tech You Need for Store Attribution So you want to include store shopper data in your attribution analysis. What's the appropriate tech? ...
The Measurement Minute #25 with Gary Angel : Store Attribution - Giving Digital Marketing Credit for Store Shoppers With all that digital advertising, it's certain that some of it leads ...