Low-cost Occupancy Management for Museums

The cheapest, best solution for Museum Occupancy and Covid-19 Re-opening.

Real-time museum occupancy. Accurate people counting. App-based Alerting. Incredibly low price.

Google Analytics Occupancy

The Best Behavioral Analytics Software in the World – Paired with the Best People-Counting Cameras
Door Counting Camera

State-of-the-Art Data Collection

Stereoscopic cameras deliver highly-accurate real-time people-counting data. With advanced features like zone-counting, dwell-times, gender and height classification.

State-of-the-Art Analytics

Google Analytics is the most popular (and most revered) behavioral analytics product in the world. It delivers remarkable ease-of-use to millions of everyday users plus all the analytics sophistication you need.

People-counting occupancy and google analytic

Real-time, Occupancy, Museum Visit Time

Just a few of the advanced features you get with our GA-Based People-Counting Product.

 

And did we mention that it’s really, really cheap?

Price Matters More than Ever

The challenges of re-opening are formidable. You’re being asked to monitor occupancy and safe-distancing. But it’s not as if you’re getting any new budget, and attendance and revenue drivers like the retail store will probably be lower than normal. So yes, you need new technology that lets you reopen your museum safely. But what else do you need? To save money.

Google Analytics Occupancy is architected to SAVE YOU MONEY and provide the critical safety information and alerting you need.

It has the features you need at HALF the price (or less) of any other people-counting and occupancy solution. Inexpensive has never felt so good.

  • 50% (or more) off your current people-counting bill (or competitive quote)

    It doesn’t matter what your current hardware/system is. We’ll cut your monthly platform bill in half or we won’t take the job. And if you don’t have an existing system – we’ll cut any competitive platform cost quote in half.

  • Minimal Upfront

    We’ll EVEN fund the cameras for you (on zero interest 3 year leases). So you get the system you need RIGHT NOW without capital investment you didn’t budget for.

  • Priced Per Museum not Per Sensor

    Need two or three cameras to cover your large entrance? Have 3 or fewer or entrances. It’s one flat rate for Google Analytics Museum Occupancy. Other vendors charge per sensor. For larger buildings, that means more expense for the same basic capability.

  • App-Based Real-time Occupancy

    As a Digital Mortar customer you get our real-time IoS/Android Occupancy App. For free. With zone-based alerting that keeps you on top of every aspect of occupancy and lets you devote staff to something more useful than door-counting.

Door Counting Camera

Accurate People Counting is a Must Have for your Museum

By using the best people-counting cameras, we ensure that your occupancy counts are accurate and reliable. Otherwise, what’s the point? Variance is usually less than 1% – making it as or more accurate than human counting. Accurate enough to rely on. Fast enough to use.

  • Hardware Matters

    We use Xovis and Hella stereoscopic cameras – legendary for their people-counting accuracy. You can’t make good orange juice without good oranges. We use the best.

  • Smarts Make a Difference

    Our Azure Cloud back-end is sophisticated and smart enough to take full advantage of the underlying data and deliver you the numbers you need almost before the visitor is in the door.

  • Experience You Can Count On

    We’ve executed door-counting in all sorts of complex environments. We have the experience to help you get the system setup right and make sure it keeps right.

  • Google Delivered Reliability

    Google Analytics has the polish only the finest software company in the world can deliver after more than decade of work. It’s constantly improving. Beautiful. Fast. Trusted by millions. A joy to use.

Advanced Features are a Bonus for your Museum

We know how hard it is to deliver great community service on a limited budget. And Covid-19 and the safety requirements that come along with it just make it that much harder. Price and accuracy are the core value proposition fueling Google Analytics Occupancy for Museums. It’s built in a streamline fashioned to deliver exactly what you need right now for as little cost as possible.

Fortunately, some pretty nice features come baked in with our extensive people-counting and people-measurement experience.

  • Realtime

    Both Web and App-based. Entrances and exits typically show up within a second or two.

  • Occupancy and Time-in-Museum

    Sophisticated processing and algorithms ensure that you get accurate, up-to-the-second occupancy counts delivered via Web or App. We even tell you average visit duration – great for helping you develop community service KPIs.

  • Gender and Height Categorization

    We can add in extra tracking (for almost nothing) that breaks out every count by Gender and Height Group (child to adult) to help you understand the community you serve.

  • Two Apps to Choose From

    Use Google’s really fine (5-Star App-Store Rated) GA App. Free of course. Or use Digital Mortar’s fine-tuned Occupancy App to add real-time alerting and patron messaging. Free of course. So why not use both?

Real-time Occupancy and People-counting with Google Analytics

What’s Google Analytics (and why use it)?

Google developed Google Analytics (GA) as a free tool for digital marketers. In the past fifteen years, it’s become the single most popular analytics tool around. It’s legendary for it’s ease of use – and with millions of users – it has to be.

By pre-processing advanced camera people-counting and leveraging GA, you get the most reliable camera data with all the flexibility and integration of a world-class analytics tool supported and maintained by the best software company in the world.

  • Remarkable Ease of Use and Power

    Google Analytics is the de facto standard in digital analytics for a reason. It’s elegant, beautiful, flexible and extraordinarily easy to use. It’s also very powerful and robust.

  • Store and Digital Data Together

    There’s a good chance you already use GA on your online presence. By adding museum data, you can integrate physical and digital data into a single reporting system. That saves you money and makes life easier and better all around. What’s more, there’s a better than even chance that you already have GA expertise on your team – so nothing new to learn!

  • Why is it so cheap?

    Google provides GA for free to encourage people to do more marketing. By taking advantage of Google Analytics, we leverage world-class software and eliminate one of the major cost-drivers in people-counting – supporting a bunch of custom UI software.

  • Need Even More?

    Combine Occupancy with our full enterprise Door Count software or tools from our extensive people measurement suite.

Expandable to Meet ANY Enterprise Need

The current crisis has created all sorts of unique short-term demands on people-counting and safe-distancing. You need a system that works now. But one that keeps working for you as things gradually return to normal.

Google Analytics Occupancy for Museums is part of the Digital Mortar people-measurement suite – ensuring that you can grow and expand your capabilities as needed.

  • Seamlessly Upgrade to Our Custom Software

    Digital Mortar’s custom Door Count software contains features not found in our GA integration including forecasting, integrated weather, bespoke data visualizations, additional dashboarding capabilities and (optional) PoS and/or labor integrations. For many the GA offering will give you all the data you even need, but if you determine you wish to upgrade we make it fast and easy.

  • Advanced Queue Management

    Why stop at door? We bring the same sophisticated people-measurement to bear on queue management. Long weekend queues for entrance are a pain-point for customer experience and now present real safety concerns and issues. Including predictive alerting and gamification can help make your queue management better and safer.

  • Full Journey Measurement

    Track every aspect of the museum experience. From where visitors went first to what they spent time on and what drove the visit. We can also provide full-service measurement of the retail museum store experience. We integrate labor tracking too — so you can understand staff impact on experience and have the tools to optimize your labor models.

  • Display Optimization

    Experience is a key part of the modern museum experience. Digital Mortar’s unique Display Optimization solution lets you accurately test & measure the performance of key areas and new features and exhibits in your museum.

Request a Demo

The best way to evaluate ANY enterprise software? See it in action.
Drop us a line and we’ll set up a time to walk you through how Google Analytics and People-Counting is a match made in heaven!

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