SIMPLE INTERFACE. ADVANCED ANALYTICS.
Count footfalls, door counts, and traffic in real time at your store
DM Door Count delivers everything you need for the most advanced measurement of opportunity and usage.
Embedded forecasting models show the future, assess performance and intelligently fill in data gaps.
Let our AI surface the information you need to know. Everything from when your understaffed to which campaign performed the best.
See all your environments right now. The lightning fast interface can trend your last decade or reveal your last minute.
It’s your data. Access, analyze and archive it however you please. Our UI, API or automated dashboards can appease everyone from executive to data scientist.
Integrate the data you need to extend the value of out-of-the-box door counting. Customized data visualizations and calculated key performance indicators bring performance, and the underlying factors that drive it, into plain sight:
Get started in minutes. Built for every level of the organization with customized, personal dashboarding to satisfy the needs of store and site managers, operations staff, marketing teams and analytics professionals.
Digital Mortar supplies state-of-the-art people tracking cameras from Xovis and Hella. With stereoscopic lenses, wide-area coverage, matrixing capabilities, remote setup, and low-level data feeds, these advanced camera systems provide the foundational data to drive highly accurate (98%+) door counting and advanced analytics capabilities. Because we don’t just deliver counts, Digital Mortar adds – out of the box at no extra charge – measurement of shopper groups, flow direction and gender break-outs. It’s everything you need for the most advanced measurement of opportunity and usage.
A feed can be ingested from nearly any type of legacy door counting hardware you may have in-place – camera, thermal, beam, and RF – to allow your organization to begin using the Digital Mortar platform immediately or to help facilitate a smooth migration.