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Case Study in Merchandising Analytics

If you’re thinking about the possibility of bringing Test & Measure methodologies to improving in-store marketing, you’ll find this article from Applied Marketing Analytics (Vol. 6) both inte...

August 11, 2020

By Gary Angel

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Technology Choices for Measuring People-Based Processes

The Measurement Minute by Gary Angel   If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...

July 20, 2020

By Gary Angel

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Store-side Op Measurement is a HUGE Miss

The Measurement Minute by Gary Angel   A lot of the worst aspects of the curbside pickup experience are driven by bad customer communications. But even with perfect communications, a thirt...

July 10, 2020

By Gary Angel

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Breaking down a bad curbside pickup experience

The Measurement Minute by Gary Angel   A lot of bad curbside pickup experiences are caused by 2 basic mistakes: not having a busy-time/overflow strategy and misusing core technologies like...

July 6, 2020

By Gary Angel

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Ring, Ring…Cluephone: A Curbside Pick Saga

The Measurement Minute with Gary Angel   Covid-19 is creating massive disruption in consumer habits - creating opportunities to gain AND LOSE customer loyalty. If my curbside pickup experi...

June 30, 2020

By Gary Angel

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High Risk, High Reward. Building Habits is the Business Of Good Customer Experience

The Measurement Minute by Gary Angel Covid is driving massive change in customer behavior and attitudes. Will it last? Nobody really knows. But every marketer knows that customer habits are hard t...

June 24, 2020

By Gary Angel

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(Safely) Reopen Retail! DM Launches Occupancy Alerting App

                     Not long after coronavirus began to shut down many of the stores, events and venues that we are privileged to measure, Digital Mortar began to consider ...

April 28, 2020

By Gary Angel

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Feeding the Frantic Desire to Know Who’s Ahead

The Measurement Minute by Gary Angel   If you're really good at measuring horse-racing, are you obligated to also measure horses? It doesn't seem like it, but I find myself wishing that gr...

February 11, 2020

By Gary Angel

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Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

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