blog-img

In-Store Shopper Metrics: Dependence and Independence

The Measurement Minute by Gary Angel   For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...

August 1, 2021

By Gary Angel

blog-img

Conversion per Opportunity: Combining PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...

July 26, 2021

By Gary Angel

blog-img

The Role of LiDAR in People-Measurement and Shopper Analytics

The Measurement Minute by Gary Angel   Shortly before their $1.4 Billion acquisition by a SPAC, I sat down with Gerald Becker of Quanergy to discuss the role of LiDAR in people-measurement...

July 11, 2021

By Gary Angel

blog-img

Tying Point-of-Sale (PoS) data to Shopper Journey Data

The Measurement Minute by Gary Angel   If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...

June 22, 2021

By Gary Angel

blog-img

Building a Metric Framework for In-Store Shopper Journey Measurement

Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...

June 16, 2021

By Gary Angel

blog-img

In-Store Conversion is Surprisingly Ambiguous

The Measurement Minute by Gary Angel   In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...

June 14, 2021

By Gary Angel

blog-img

Using Occupancy Management to Drive HVAC

The Measurement Minute by Gary Angel   Occupancy Management has been a huge deal with Covid. But is it still useful in post-Covid world? The best application we've found for active Occupan...

June 7, 2021

By Gary Angel

blog-img

Velocity : Measuring Speed of Movement to Determine Shopper Engagement

The Measurement Minute by Gary Angel   Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...

May 23, 2021

By Gary Angel

blog-img

In-Store Measures of Shopper Enagement

The Measurement Minute by Gary Angel   If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...

May 17, 2021

By Gary Angel

Search

1 2 3 26