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Customer Journey Tracking: From Outside to Inside

One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...

April 13, 2023

By Gary Angel

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People Measurement and Crowd Analytics Without the Wiring

If you’ve been put-off LiDAR-based people-measurement by the cost of pulling ethernet to every sensor, Digital Mortar has a solution.   People measurement is great. It solves real worl...

April 11, 2023

By Gary Angel

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Measuring Journeys from Outdoors to Indoors

The Measurement Minute by Gary Angel   One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use...

January 19, 2023

By Gary Angel

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Predictive Queue Management: Data Preparation for Analysis

The Measurement Minute by Gary Angel   The hardest part of most analytics projects is getting and prepping the data. For predictive queue management, we'll use an event level feed from Dig...

August 1, 2022

By Gary Angel

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Measuring Self-Checkout. Or not…

The Measurement Minute by Gary Angel   A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly dr...

July 25, 2022

By Gary Angel

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Shopper Journey and PoS Integration : Mapping SKUs to the Store

The Measurement Minute by Gary Angel   The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....

June 13, 2022

By Gary Angel

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An Overview of In-Store Tracking Technology – 2022 UPDATE

The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology.   It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...

January 4, 2022

By Gary Angel

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In-Store Conversion is Surprisingly Ambiguous

The Measurement Minute by Gary Angel   In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...

June 14, 2021

By Gary Angel

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Using Measurement Cameras for Loss Prevention

Though it's a source of considerable frustration, there's a strong case to be made against trying to dual-purpose Loss Prevention (LP) cameras for people-tracking analytics. It’s one of those “se...

March 11, 2021

By Gary Angel

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