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Predictive Queue Management: Data Preparation for Analysis

The Measurement Minute by Gary Angel   The hardest part of most analytics projects is getting and prepping the data. For predictive queue management, we'll use an event level feed from Dig...

August 1, 2022

By Gary Angel

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Measuring Self-Checkout. Or not…

The Measurement Minute by Gary Angel   A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly dr...

July 25, 2022

By Gary Angel

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Shopper Journey and PoS Integration : Mapping SKUs to the Store

The Measurement Minute by Gary Angel   The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....

June 13, 2022

By Gary Angel

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An Overview of In-Store Tracking Technology – 2022 UPDATE

The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology.   It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...

January 4, 2022

By Gary Angel

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In-Store Conversion is Surprisingly Ambiguous

The Measurement Minute by Gary Angel   In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...

June 14, 2021

By Gary Angel

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Using Measurement Cameras for Loss Prevention

Though it's a source of considerable frustration, there's a strong case to be made against trying to dual-purpose Loss Prevention (LP) cameras for people-tracking analytics. It’s one of those “se...

March 11, 2021

By Gary Angel

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Comparison of People-Tracking Technologies for In-Store Analytics

The Measurement Minute by Gary Angel   There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...

March 6, 2021

By Gary Angel

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Using People-Measurement Cameras for Loss Prevention

The Measurement Minute by Gary Angel   If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...

February 28, 2021

By Gary Angel

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Loss Prevention and In-Store Analytics

At some point in almost every deployment of people-measurement we do, the question of using existing Loss Prevention cameras comes up. And the truth is, it should. It’s frustrating to be installing...

February 15, 2021

By Gary Angel

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