In-Store Conversion is Surprisingly Ambiguous
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
Using Measurement Cameras for Loss Prevention
Though it's a source of considerable frustration, there's a strong case to be made against trying to dual-purpose Loss Prevention (LP) cameras for people-tracking analytics. It’s one of those “se...
Comparison of People-Tracking Technologies for In-Store Analytics
The Measurement Minute by Gary Angel There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...
Using People-Measurement Cameras for Loss Prevention
The Measurement Minute by Gary Angel If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...
Loss Prevention and In-Store Analytics
At some point in almost every deployment of people-measurement we do, the question of using existing Loss Prevention cameras comes up. And the truth is, it should. It’s frustrating to be installing...
LiDAR, Loss Prevention, Security and People Tracking
The Measurement Minute by Gary Angel A few posts back the Measurement Minute explained why using Loss Prevention Cameras for people-tracking is tempting but usually not the right solutio...
SmartSeal Interview: RFID Tagging for Supply Chain AND Customer Experience
The Measurement Minute by Gary Angel I recently talked with Mark Shekleton about Smart Seal - his startup focusing on a embedded RFID tags. Smart Seal helps manufacturers and retailers b...
Comparing the Cost of Using LP Cameras to Dedicated Measurement Cameras for People-Tracking
The Measurement Minute by Gary Angel There are a lot of reasons why it seems like it would make sense to use existing LP cameras for people-tracking projects. In fact, it's one of the mo...
Using Loss Prevention (LP) Cameras for People-Tracking Analytics
The Measurement Minute by Gary Angel Using LP cameras for people-tracking seems like a slam-dunk. After all, you already have the cameras in the ceiling. But there are good reasons why m...
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Recent Posts
- In-Store Shopper Metrics: Dependence and Independence
- Conversion per Opportunity: Combining PoS and Shopper Journey Data
- The Role of LiDAR in People-Measurement and Shopper Analytics
- Tying Point-of-Sale (PoS) data to Shopper Journey Data
- Building a Metric Framework for In-Store Shopper Journey Measurement