Measuring Journeys from Outdoors to Indoors
The Measurement Minute by Gary Angel One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use...
Predictive Queue Management: Data Preparation for Analysis
The Measurement Minute by Gary Angel The hardest part of most analytics projects is getting and prepping the data. For predictive queue management, we'll use an event level feed from Dig...
Measuring Self-Checkout. Or not…
The Measurement Minute by Gary Angel A recent article in CNN detailed the steady growth in self-checkout despite a litany of problems for both customers and stores. Is the trend truly dr...
Shopper Journey and PoS Integration : Mapping SKUs to the Store
The Measurement Minute by Gary Angel The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....
An Overview of In-Store Tracking Technology – 2022 UPDATE
The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology. It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...
In-Store Conversion is Surprisingly Ambiguous
The Measurement Minute by Gary Angel In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...
Using Measurement Cameras for Loss Prevention
Though it's a source of considerable frustration, there's a strong case to be made against trying to dual-purpose Loss Prevention (LP) cameras for people-tracking analytics. It’s one of those “se...
Comparison of People-Tracking Technologies for In-Store Analytics
The Measurement Minute by Gary Angel There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...
Using People-Measurement Cameras for Loss Prevention
The Measurement Minute by Gary Angel If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...