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Fixing Overly Tactical Metrics: Content Consumption Part II

The Measurement Minute by Gary Angel   If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...

December 2, 2019

By Gary Angel

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Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics

The Measurement Minute by Gary Angel   Game-ability isn't the only way metrics can go wrong. Sometimes, a metric's problems are revealed when it accomplishes exactly what you intended with...

November 25, 2019

By Gary Angel

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Gameable Metrics: College Board 2 : Students and Universities 0

The Measurement Minute by Gary Angel   Not every metric that can be measured should be measured. Some metrics used as KPIs turn out to be easily gameable - resulting in an arms race to opt...

November 11, 2019

By Gary Angel

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After the Apocalypse: the Virtues of Cloud Infrastructure

The Measurement Minute with Gary Angel   California got a little taste of life after the Apocalypse last week and boy did it suck. The latest Measurement Minute reflects on the virtues of ...

November 6, 2019

By Gary Angel

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Tackling Data Governance: Is it the Equivalent of Soviet-era Agriculture?

The Measurement Minute by Gary Angel   In another interview from the DA Hub, Matthew Wolf from Dignity Health joins the Minute. Since he was recently tapped to head-up a large-scale data g...

October 21, 2019

By Gary Angel

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Code that changed the world

The Measurement Minute by Gary Angel   I may be an analyst by day, but my secret super-hero identity is programmer-guy. Which is why I have to shout out a fantastic article on Slate - 34 l...

October 15, 2019

By Gary Angel

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The Art of Facilitation: Jim Sterne Visits the Measurement Minute (10x)

The Measurement Minute by Gary Angel   If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...

October 8, 2019

By Gary Angel

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The Devious Nature of the Website Sample

The Measurement Minute with Gary Angel   The basic principle of most customer VoC is that your sampling needs to be independent of your marketing. You know what violates that basic princip...

September 27, 2019

By Gary Angel

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Just Because It’s Old Doesn’t Mean It’s Right

The Measurement Minute with Gary Angel   Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...

September 24, 2019

By Gary Angel

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