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Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial

The Measurement Minute by Gary Angel   There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...

April 19, 2021

By Gary Angel

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The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics

The Measurement Minute by Gary Angel   Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...

April 4, 2021

By Gary Angel

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A Framework for In-Store Shopper Behavioral Reporting

In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...

March 30, 2021

By Gary Angel

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In-Store Analytics and Reporting : A Framework for Reporting in the Enterprise

The Measurement Minute by Gary Angel   Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...

March 27, 2021

By Gary Angel

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Comparison of People-Tracking Technologies for In-Store Analytics

The Measurement Minute by Gary Angel   There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...

March 6, 2021

By Gary Angel

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Hypothesis Generation and the Digital Analytics Hub

The Measurement Minute by Gary Angel   It's hard to tell one conference from another - especially online. Because one corporate presentation is kind of like another. But to me, the Digital...

February 21, 2021

By Gary Angel

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Loss Prevention and In-Store Analytics

At some point in almost every deployment of people-measurement we do, the question of using existing Loss Prevention cameras comes up. And the truth is, it should. It’s frustrating to be installing...

February 15, 2021

By Gary Angel

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LiDAR, Loss Prevention, Security and People Tracking

The Measurement Minute by Gary Angel   A few posts back the Measurement Minute explained why using Loss Prevention Cameras for people-tracking is tempting but usually not the right solutio...

February 13, 2021

By Gary Angel

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SmartSeal Interview: RFID Tagging for Supply Chain AND Customer Experience

The Measurement Minute by Gary Angel   I recently talked with Mark Shekleton about Smart Seal - his startup focusing on a embedded RFID tags. Smart Seal helps manufacturers and retailers b...

February 2, 2021

By Gary Angel

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