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Building the Perfect People-Tracking Measurement System: Camera vs. Electronic Sensor Technologies

If you had a perfect measurement system for in-store behavior, what would it do? It would track every shopper. It would track every Associate. The tracking would be highly detailed – down to say th...

December 3, 2020

By Gary Angel

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Electronics and Camera: Complementary People-Tracking Technologies

The Measurement Minute by Gary Angel   Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...

December 1, 2020

By Gary Angel

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Electronic People-Tracking Technology: Strengths and Weaknesses

The Measurement Minute by Gary Angel   Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...

November 24, 2020

By Gary Angel

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An Overview of Electronic Geolocation Analytics and People Measurement

In a recent post, we over-viewed the various aspects of camera-sensor technology for people-tracking. Camera is the solution of choice for most people-measurement applications, and here at Digital Mo...

November 16, 2020

By Gary Angel

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Electronic Sensor People-Tracking Technology

The Measurement Minute by Gary Angel   Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen for electronic p...

November 15, 2020

By Gary Angel

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The 2020 Election Analytics Redux: If you build on sand, it’s your fault when the building shakes

The Measurement Minute by Gary Angel   Every now and again the Measurement Minute goes off topic and what better time than after an election. Professional analysts get their own election p...

November 5, 2020

By Gary Angel

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Potential and Peril : Using Camera for Advanced People Tracking Applications

The Measurement Minute by Gary Angel   Ghosting, stitching and matrixing are the three big gotchas when you try to use people-counting cameras for more than door-counting. It's true that p...

October 26, 2020

By Gary Angel

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Different Types of People-Measurement Cameras and When to Use Them

The Measurement Minute by Gary Angel   Camera has been extremely successful as a people-counting technology and part of the reason is the variety of cameras available. Standard ceiling-mou...

October 15, 2020

By Gary Angel

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Camera Technology for People Counting : An Overview

The Measurement Minute by Gary Angel   Camera is the most popular technology for people-counting. And with good reason. It's highly accurate and very detailed. But while vendors have done ...

October 5, 2020

By Gary Angel

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