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An Overview of In-Store Tracking Technology – 2022 UPDATE

The most popular blog post on Digital Mortar is An Overview of In-Store Tracking Technology.   It still gets plenty of traffic (thanks Google) but since it was written in 2017 it desperately needs ...

January 4, 2022

By Gary Angel

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The Age of Customer Equity: An Interview with Author Allison Hartsoe

The Measurement Minute by Gary Angel In The Age of Customer Equity, Allison Hartsoe tackles the journey companies must take to understand and value their customers appropriately. A long-time custo...

January 4, 2022

By Gary Angel

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Associate Measurement in Retail Stores

Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...

December 14, 2021

By Gary Angel

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Optimizing the Store Real-time Shopper Journey Pipeline with Associate Detection

The Measurement Minute with Gary Angel   A real-time data pipeline for shopper journey data creates all sorts of challenges, and one of the biggest is handling Associate detection. If your...

December 8, 2021

By Gary Angel

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Real-time People Measurement: Analytics and a Whole Lot More

The Measurement Minute with Gary Angel Are real-time analytics valuable? Usually, not so much. So why are we spending a boatload of time adding a true real-time pipeline to our DM1 people-measurem...

November 30, 2021

By Gary Angel

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Measuring Shopper/Associate Interactions

The Measurement Minute by Gary Angel   With today's advanced people-measurement technologies, it's not that hard to measure when Associates are interacting with Shoppers. This interaction ...

November 15, 2021

By Gary Angel

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Store Associate Metrics

The Measurement Minute by Gary Angel   Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of Associate data, th...

November 2, 2021

By Gary Angel

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Retail Associate Measurement Strategies

The Measurement Minute by Gary Angel   Measuring Associates is a vital part of effective in-store measurement. It's necessary to ensure proper shopper counting and it's interesting in it's...

October 13, 2021

By Gary Angel

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The STARs Clock: A Data Visualization for Associate Optimization

We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look.   Why is STARS data ...

September 9, 2021

By Gary Angel

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