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Comparison of People-Tracking Technologies for In-Store Analytics

The Measurement Minute by Gary Angel   There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...

March 6, 2021

By Gary Angel

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Hypothesis Generation and the Digital Analytics Hub

The Measurement Minute by Gary Angel   It's hard to tell one conference from another - especially online. Because one corporate presentation is kind of like another. But to me, the Digital...

February 21, 2021

By Gary Angel

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Loss Prevention and In-Store Analytics

At some point in almost every deployment of people-measurement we do, the question of using existing Loss Prevention cameras comes up. And the truth is, it should. It’s frustrating to be installing...

February 15, 2021

By Gary Angel

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LiDAR, Loss Prevention, Security and People Tracking

The Measurement Minute by Gary Angel   A few posts back the Measurement Minute explained why using Loss Prevention Cameras for people-tracking is tempting but usually not the right solutio...

February 13, 2021

By Gary Angel

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SmartSeal Interview: RFID Tagging for Supply Chain AND Customer Experience

The Measurement Minute by Gary Angel   I recently talked with Mark Shekleton about Smart Seal - his startup focusing on a embedded RFID tags. Smart Seal helps manufacturers and retailers b...

February 2, 2021

By Gary Angel

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Comparing the Cost of Using LP Cameras to Dedicated Measurement Cameras for People-Tracking

The Measurement Minute by Gary Angel   There are a lot of reasons why it seems like it would make sense to use existing LP cameras for people-tracking projects. In fact, it's one of the mo...

January 27, 2021

By Gary Angel

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Lidar Technology for People-Tracking and Shopper Measurement

The Measurement Minute by Gary Angel   Lidar may be best known for its application to self-driving cars, but it's also a powerful people-tracking technology. Lidar's great coverage area an...

January 12, 2021

By Gary Angel

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Key Applications for People-Tracking Technologies Webinar

The Measurement Minute by Gary Angel   To get the new year off to a good start, Tilman Schwarze of Hella and I are doing a free webinar covering the key applications of people-sensing tech...

January 4, 2021

By Gary Angel

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Tackling Attribution : A Measurement Minute Interview with Scott Konopasek

The Measurement Minute with Gary Angel   Attribution is one of the most challenging endeavors in marketing analytics. It's a problem I failed at a few times back at Semphonic and EY - and ...

December 20, 2020

By Gary Angel

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