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Electronic People-Tracking Technology: Strengths and Weaknesses

The Measurement Minute by Gary Angel   Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...

November 24, 2020

By Gary Angel

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An Overview of Electronic Geolocation Analytics and People Measurement

In a recent post, we over-viewed the various aspects of camera-sensor technology for people-tracking. Camera is the solution of choice for most people-measurement applications, and here at Digital Mo...

November 16, 2020

By Gary Angel

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Electronic Sensor People-Tracking Technology

The Measurement Minute by Gary Angel   Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen for electronic p...

November 15, 2020

By Gary Angel

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The 2020 Election Analytics Redux: If you build on sand, it’s your fault when the building shakes

The Measurement Minute by Gary Angel   Every now and again the Measurement Minute goes off topic and what better time than after an election. Professional analysts get their own election p...

November 5, 2020

By Gary Angel

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People Measurement Camera Technology

Camera is the single most common and probably the most powerful people-measurement technology currently deployed. And the most common type of camera for people measurement is a stereoscopic, ceiling ...

October 28, 2020

By Gary Angel

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Potential and Peril : Using Camera for Advanced People Tracking Applications

The Measurement Minute by Gary Angel   Ghosting, stitching and matrixing are the three big gotchas when you try to use people-counting cameras for more than door-counting. It's true that p...

October 26, 2020

By Gary Angel

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Different Types of People-Measurement Cameras and When to Use Them

The Measurement Minute by Gary Angel   Camera has been extremely successful as a people-counting technology and part of the reason is the variety of cameras available. Standard ceiling-mou...

October 15, 2020

By Gary Angel

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Camera Technology for People Counting : An Overview

The Measurement Minute by Gary Angel   Camera is the most popular technology for people-counting. And with good reason. It's highly accurate and very detailed. But while vendors have done ...

October 5, 2020

By Gary Angel

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Tracking Technologies for Labor and People-Process Measurement

With fundamental changes in store operations, managing and improving people-processes is becoming vitally important and can be a source of true competitive advantage. But until recently, it was extra...

September 17, 2020

By Gary Angel

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