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Building a Metric Framework for In-Store Shopper Journey Measurement

Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...

June 16, 2021

By Gary Angel

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In-Store Conversion is Surprisingly Ambiguous

The Measurement Minute by Gary Angel   In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...

June 14, 2021

By Gary Angel

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Using Occupancy Management to Drive HVAC

The Measurement Minute by Gary Angel   Occupancy Management has been a huge deal with Covid. But is it still useful in post-Covid world? The best application we've found for active Occupan...

June 7, 2021

By Gary Angel

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Velocity : Measuring Speed of Movement to Determine Shopper Engagement

The Measurement Minute by Gary Angel   Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...

May 23, 2021

By Gary Angel

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In-Store Measures of Shopper Enagement

The Measurement Minute by Gary Angel   If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...

May 17, 2021

By Gary Angel

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Pass-by Metrics INSIDE the Store

The Measurement Minute by Gary Angel   Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside ...

May 10, 2021

By Gary Angel

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Measuring Pass-by Traffic to the Store and In the Store

The Measurement Minute by Gary Angel   Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical retail is heav...

May 2, 2021

By Gary Angel

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Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial

The Measurement Minute by Gary Angel   There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...

April 19, 2021

By Gary Angel

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Getting Started with In-Store Metrics : Area Foot Traffic

The Measurement Minute by Gary Angel   When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...

April 13, 2021

By Gary Angel

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