Post-Covid Planning and In-Store Analytics
The Measurement Minute by Gary Angel The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulus are likely to ...
Qme : Seamless virtual queuing built on top of occupancy management
I hate lines. I always have. Is there any time or any place where standing in line is the best thing you could be doing? Pretty much no. But lines are hard to avoid. We live in a resource constrained...
Case Study in Merchandising Analytics
If you’re thinking about the possibility of bringing Test & Measure methodologies to improving in-store marketing, you’ll find this article from Applied Marketing Analytics (Vol. 6) both inte...
(Safely) Reopen Retail! DM Launches Occupancy Alerting App
Not long after coronavirus began to shut down many of the stores, events and venues that we are privileged to measure, Digital Mortar began to consider ...
Bringing Machine Learning to Store Analytics
Over the last six months we’ve aggressively re-engineered one of the key processes in our business to be Machine-Learning based. We use a variety of vendor technologies to collect data about shoppe...
Seeing into the Soul of the Shopper
The integration of behavioral research and Voice of Customer is remarkably fruitful. I saw that first hand in a project we recently completed with our partner Insight Safari for a top 10 retailer in ...
The Really Short Introduction to Digital Mortar and our DM1 Store Measurement Platform
Take a minute (okay – a minute and a half) to check out this video overview of our DM1 store measurement platform. It’s the shortest and crispest introduction we’ve produced so far. ...
The DM1 Roadmap: A peek into the future of store analytics
We just did our first non-incremental release of the DM1 store analytics platform since we brought it to market. It brings new analytics views to the Workbench, a host of UI and analytic tweaks, new...
DM1 Version 2.0 : Coming Soon to a Store Near You
When we released the first full production version of DM1 in May, it was a transformational leap in customer location analytics. Now, six months later, we’re releasing the first major upgrade to DM...