The Measurement Minute by Gary Angel

The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulus are likely to create excellent short-term opportunities. But a lot has changed in the last year – not all of which is going to revert back to historical norms. The Measurement Minute explains why this is the right time to be investing in people-measurement and in-store analytics – an idea supported by the dramatic growth Digital Mortar has experienced this quarter, particularly in our high-end analytics products.

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