Post-Covid Planning and In-Store Analytics

Post-Covid Planning and In-Store Analytics

By Gary Angel


March 14, 2021

The Measurement Minute with Gary Angel

The Measurement Minute by Gary Angel


The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulus are likely to create excellent short-term opportunities. But a lot has changed in the last year – not all of which is going to revert back to historical norms. The Measurement Minute explains why this is the right time to be investing in people-measurement and in-store analytics – an idea supported by the dramatic growth Digital Mortar has experienced this quarter, particularly in our high-end analytics products.




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