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Key Analytics with Point-of-Sale (PoS) Data at the Store Section Level

The Measurement Minute by Gary Angel   The value of a PoS integration to journey data is profound. And that value starts with one essential metric - the true conversion rate. Journey tells...

June 20, 2022

By Gary Angel

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Shopper Journey and PoS Integration : Mapping SKUs to the Store

The Measurement Minute by Gary Angel   The key to a successful integration of PoS data into Shopper Journey data isn't usually the join itself - it's having a good mapping of SKU to store....

June 13, 2022

By Gary Angel

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Choosing the Level of PoS Data to Integrate into Shopper Journeys

The Measurement Minute by Gary Angel   Given that PoS data is a powerful addition to shopper journey data, the question becomes what level of PoS data integration is necessary or appropria...

June 6, 2022

By Gary Angel

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Why PoS Data is a Fundamental Integration with Shopper Journey Data

The Measurement Minute by Gary Angel   Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...

May 18, 2022

By Gary Angel

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Integrating PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...

May 12, 2022

By Gary Angel

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Strategies for Dynamic Associate Allocation

The Measurement Minute by Gary Angel   Dynamic associate allocation is one of the most powerful applications of people-measurement in retail - particularly for larger stores. But when it c...

April 26, 2022

By Gary Angel

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Dynamic Real-time Associate Allocation

The Measurement Minute by Gary Angel   Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamical...

April 19, 2022

By Gary Angel

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Classifying and Analyzing Store Greeter Interactions for Store Analytics

The Measurement Minute by Gary Angel   Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...

April 11, 2022

By Gary Angel

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Classifying Associate Interactions in the Store with Shopper Journey Data

The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...

April 5, 2022

By Gary Angel

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