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Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial

The Measurement Minute by Gary Angel   There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...

April 19, 2021

By Gary Angel

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Getting Started with In-Store Metrics : Area Foot Traffic

The Measurement Minute by Gary Angel   When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...

April 13, 2021

By Gary Angel

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The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics

The Measurement Minute by Gary Angel   Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...

April 4, 2021

By Gary Angel

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In-Store Analytics and Reporting : A Framework for Reporting in the Enterprise

The Measurement Minute by Gary Angel   Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...

March 27, 2021

By Gary Angel

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Reporting and Dashboarding for In-Store Analytics

The Measurement Minute by Gary Angel   A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...

March 23, 2021

By Gary Angel

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Post-Covid Planning and In-Store Analytics

The Measurement Minute by Gary Angel   The summer outlook for both retail and entertainment is looking very favorable. A massive vaccine pipeline and an even larger stimulus are likely to ...

March 14, 2021

By Gary Angel

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Comparison of People-Tracking Technologies for In-Store Analytics

The Measurement Minute by Gary Angel   There are a wide range of options for people-tracking and in-store measurement and analytics. The main divide is between camera technologies and elec...

March 6, 2021

By Gary Angel

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Using People-Measurement Cameras for Loss Prevention

The Measurement Minute by Gary Angel   If Loss Prevention (LP) cameras aren't great for people-tracking, what about the reverse? Can you use measurement-cameras designed for people-trackin...

February 28, 2021

By Gary Angel

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Hypothesis Generation and the Digital Analytics Hub

The Measurement Minute by Gary Angel   It's hard to tell one conference from another - especially online. Because one corporate presentation is kind of like another. But to me, the Digital...

February 21, 2021

By Gary Angel

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