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Lidar Technology for People-Tracking and Shopper Measurement

The Measurement Minute by Gary Angel   Lidar may be best known for its application to self-driving cars, but it's also a powerful people-tracking technology. Lidar's great coverage area an...

January 12, 2021

By Gary Angel

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Key Applications for People-Tracking Technologies Webinar

The Measurement Minute by Gary Angel   To get the new year off to a good start, Tilman Schwarze of Hella and I are doing a free webinar covering the key applications of people-sensing tech...

January 4, 2021

By Gary Angel

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Tackling Attribution : A Measurement Minute Interview with Scott Konopasek

The Measurement Minute with Gary Angel   Attribution is one of the most challenging endeavors in marketing analytics. It's a problem I failed at a few times back at Semphonic and EY - and ...

December 20, 2020

By Gary Angel

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The Cans and Cant’s of Bluetooth Associate Tracking

The Measurement Minute with Gary Angel   Bluetooth is a go to technology for Associate Tracking. It's easy to implement and deploy and provide continuous tracking at the equivalent of 3 FP...

December 12, 2020

By Gary Angel

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Labor Tracking with Bluetooth (BLE)

The Measurement Minute with Gary Angel   WiFi based electronics never worked very well for labor tracking, but Bluetooth, particularly as a supplement to camera, can work very well indeed....

December 6, 2020

By Gary Angel

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Electronics and Camera: Complementary People-Tracking Technologies

The Measurement Minute by Gary Angel   Camera and Electronics work very differently and have fundamentally different characteristics when it comes to people-tracking. Oddly, they turn out ...

December 1, 2020

By Gary Angel

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Electronic People-Tracking Technology: Strengths and Weaknesses

The Measurement Minute by Gary Angel   Electronic Tracking is one of the easiest and most cost-efficient methods for doing shopper geolocation tracking. But how much measurement does it ac...

November 24, 2020

By Gary Angel

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Electronic Sensor People-Tracking Technology

The Measurement Minute by Gary Angel   Camera may be the most popular people-tracking technology, but electronic sensors have a role to play too. Electronic sensors listen for electronic p...

November 15, 2020

By Gary Angel

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The 2020 Election Analytics Redux: If you build on sand, it’s your fault when the building shakes

The Measurement Minute by Gary Angel   Every now and again the Measurement Minute goes off topic and what better time than after an election. Professional analysts get their own election p...

November 5, 2020

By Gary Angel

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