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Retail Associate Measurement Strategies

The Measurement Minute by Gary Angel   Measuring Associates is a vital part of effective in-store measurement. It's necessary to ensure proper shopper counting and it's interesting in it's...

October 13, 2021

By Gary Angel

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Creating an Institutional Memory of the Store Layout

The Measurement Minute by Gary Angel   Knowing the state of the store is essential for shopper journey analytics. You have to know what's in the store and where it us. Otherwise, shopper j...

September 23, 2021

By Gary Angel

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The STARs Clock: A Data Visualization for Associate Optimization

We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look.   Why is STARS data ...

September 9, 2021

By Gary Angel

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Density Metrics and Store Layout Optimization

The Measurement Minute by Gary Angel   The traditional measure used to optimize space in store layout is sales per square foot. Optimizing sales per square foot doesn’t mean that the mer...

August 23, 2021

By Gary Angel

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Measures of Dependence in Retail – Understanding Self-Selection and Store Layout

The Measurement Minute by Gary Angel   Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a me...

August 19, 2021

By Gary Angel

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In-Store Shopper Metrics: Dependence and Independence

The Measurement Minute by Gary Angel   For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...

August 1, 2021

By Gary Angel

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Conversion per Opportunity: Combining PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...

July 26, 2021

By Gary Angel

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The Role of LiDAR in People-Measurement and Shopper Analytics

The Measurement Minute by Gary Angel   Shortly before their $1.4 Billion acquisition by a SPAC, I sat down with Gerald Becker of Quanergy to discuss the role of LiDAR in people-measurement...

July 11, 2021

By Gary Angel

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Tying Point-of-Sale (PoS) data to Shopper Journey Data

The Measurement Minute by Gary Angel   If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...

June 22, 2021

By Gary Angel

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