blog-img

Store Areas: The Fundamental Unit of Shopper Location Analytics is Geospatial

The Measurement Minute by Gary Angel   There's a hidden ambiguity at the heart of a metric like "Area Foot Traffic", because it's not always obvious what exactly an area is. In thinking ab...

April 19, 2021

By Gary Angel

blog-img

Getting Started with In-Store Metrics : Area Foot Traffic

The Measurement Minute by Gary Angel   When you first start with in-store behavioral analytics it's best to begin with simple, fairly familiar metrics. That makes Area Foot Traffic a great...

April 13, 2021

By Gary Angel

blog-img

The Store is a Black Box : Building a Measurement Framework for In-Store Shopper Analytics

The Measurement Minute by Gary Angel   Most areas within the enterprise have long since honed in on a robust measurement framework for their discipline. Except for minor tweaking around th...

April 4, 2021

By Gary Angel

blog-img

A Framework for In-Store Shopper Behavioral Reporting

In the past year, we’ve publish a bunch of posts on in-store shopper tracking technologies: how they work and how they compare. Technology matters. In a mature market, the differences between techn...

March 30, 2021

By Gary Angel

blog-img

In-Store Analytics and Reporting : A Framework for Reporting in the Enterprise

The Measurement Minute by Gary Angel   Reporting ranks right up there with the weather as something we love to complain about. And its no wonder, because a lot of enterprise reporting is f...

March 27, 2021

By Gary Angel

blog-img

Reporting and Dashboarding for In-Store Analytics

The Measurement Minute by Gary Angel   A good measurement program starts with metrics and reporting. Starts, because metrics and reporting are themselves just the beginning of an analytics...

March 23, 2021

By Gary Angel

blog-img

Technology Choices for Measuring People-Based Processes

The Measurement Minute by Gary Angel   If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...

July 20, 2020

By Gary Angel

blog-img

Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

blog-img

Full-Funnel Display Analytics

The Measurement Minute by Gary Angel   Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...

January 29, 2020

By Gary Angel

Search