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Technology Choices for Measuring People-Based Processes

The Measurement Minute by Gary Angel   If store-side operational measurement is a huge miss - making it impossible to improve processes around things like curbside pickup - how do you get ...

July 20, 2020

By Gary Angel

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Testing Ideas for Display Measurement

The Measurement Minute by Gary Angel   Creating good testing ideas is a common roadblock to the successful use of analytics. Fortunately, at least when it comes to display measurement, bui...

February 10, 2020

By Gary Angel

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Full-Funnel Display Analytics

The Measurement Minute by Gary Angel   Adding product interaction and take-away metrics for display measurement creates something close a full-funnel analysis. When you know Traffic (Oppor...

January 29, 2020

By Gary Angel

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Merchandising Analytics: Measuring In-Store Displays

The Measurement Minute with Gary Angel   2019 was a busy year for new product development at Digital Mortar and we have three new products coming out this quarter. The most interesting ana...

January 13, 2020

By Gary Angel

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Fixing Overly Tactical Metrics: Content Consumption Part II

The Measurement Minute by Gary Angel   If Views is overly tactical and encourages click-bait content, what's the right metric to replace it? Here are three strategies (all with relevance i...

December 2, 2019

By Gary Angel

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Missing the Forest While Counting Trees : Content Consumption and Tactical Metrics

The Measurement Minute by Gary Angel   Game-ability isn't the only way metrics can go wrong. Sometimes, a metric's problems are revealed when it accomplishes exactly what you intended with...

November 25, 2019

By Gary Angel

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Gameable Metrics: College Board 2 : Students and Universities 0

The Measurement Minute by Gary Angel   Not every metric that can be measured should be measured. Some metrics used as KPIs turn out to be easily gameable - resulting in an arms race to opt...

November 11, 2019

By Gary Angel

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The Art of Facilitation: Jim Sterne Visits the Measurement Minute (10x)

The Measurement Minute by Gary Angel   If interviews are going to come to the Minute, why not start at the top? Jim Sterne's latest work focuses on bridging the gap between Marketing and M...

October 8, 2019

By Gary Angel

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Just Because It’s Old Doesn’t Mean It’s Right

The Measurement Minute with Gary Angel   Traditional opinion research and even Website surveys have been around for quite awhile now. So folks in the enterprise take their accuracy for gra...

September 24, 2019

By Gary Angel

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