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Associate Measurement in Retail Stores

Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...

December 14, 2021

By Gary Angel

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Measuring Shopper/Associate Interactions

The Measurement Minute by Gary Angel   With today's advanced people-measurement technologies, it's not that hard to measure when Associates are interacting with Shoppers. This interaction ...

November 15, 2021

By Gary Angel

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Store Associate Metrics

The Measurement Minute by Gary Angel   Measuring Associates is an unexpected benefit of doing powerful in-store shopper measurement. But when it comes to making sense of Associate data, th...

November 2, 2021

By Gary Angel

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The STARs Clock: A Data Visualization for Associate Optimization

We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look.   Why is STARS data ...

September 9, 2021

By Gary Angel

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The STARs Clock : Visualizing Shopper to Labor Ratios

We've recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that's worth a look.   Why is STARS data impo...

September 9, 2021

By Gary Angel

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Measures of Dependence in Retail – Understanding Self-Selection and Store Layout

The Measurement Minute by Gary Angel   Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a me...

August 19, 2021

By Gary Angel

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In-Store Shopper Metrics: Dependence and Independence

The Measurement Minute by Gary Angel   For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...

August 1, 2021

By Gary Angel

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Conversion per Opportunity: Combining PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...

July 26, 2021

By Gary Angel

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Tying Point-of-Sale (PoS) data to Shopper Journey Data

The Measurement Minute by Gary Angel   If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...

June 22, 2021

By Gary Angel

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