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DM1 Realtime Pipeline for Crowd Analytics

Digital Mortar’s DM1 realtime pipeline lets you measure what’s too crowded. Whether lines are  too long. If employees are in the right places. It's all about what’s happening right now so you ...

April 3, 2023

By Gary Angel

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Measuring Shopper Groups to Improve Conversion Rate Analysis

Abstract Groups of shoppers can have a surprisingly large impact on key performance indicators like conversion rate and STARs. If you only focus on individual shopper counts, you may be getting a ...

June 6, 2022

By Gary Angel

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Why PoS Data is a Fundamental Integration with Shopper Journey Data

The Measurement Minute by Gary Angel   Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...

May 18, 2022

By Gary Angel

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Integrating PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...

May 12, 2022

By Gary Angel

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Classifying Associate Interactions in the Store with Shopper Journey Data

The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...

April 5, 2022

By Gary Angel

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Introduction to Advanced Associate Interaction Metrics

The Measurement Minute by Gary Angel   The single most important Associate measurement is probably interactions. After all, shopper interaction is the whole point of having Associates on t...

March 29, 2022

By Gary Angel

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How to Measure Shopper Groups in the Store

The Measurement Minute by Gary Angel   Groups of shoppers can have a surprisingly large impact on Key Performance Indicators (KPIs) like conversion rate and STARs. If you only focus on ind...

March 22, 2022

By Gary Angel

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Dashboarding Store Performance with Shopper Measurement

One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...

March 17, 2022

By Gary Angel

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Measuring Shopper Groups and the Impact on Store Conversion

The Measurement Minute by Gary Angel   Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...

March 15, 2022

By Gary Angel

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