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The STARs Clock: A Data Visualization for Associate Optimization

We’ve recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that’s worth a look.   Why is STARS data ...

September 9, 2021

By Gary Angel

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The STARs Clock : Visualizing Shopper to Labor Ratios

We've recently been using a data visualization focused on measuring the intra-day impact of shopper to labor ratios on conversion in the store that's worth a look.   Why is STARS data impo...

September 9, 2021

By Gary Angel

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Measures of Dependence in Retail – Understanding Self-Selection and Store Layout

The Measurement Minute by Gary Angel   Self-selection makes understanding optimal store layout challenging. Using measures of independence, you can get a strong sense of how dependent a me...

August 19, 2021

By Gary Angel

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In-Store Shopper Metrics: Dependence and Independence

The Measurement Minute by Gary Angel   For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...

August 1, 2021

By Gary Angel

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Conversion per Opportunity: Combining PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...

July 26, 2021

By Gary Angel

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Tying Point-of-Sale (PoS) data to Shopper Journey Data

The Measurement Minute by Gary Angel   If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...

June 22, 2021

By Gary Angel

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Building a Metric Framework for In-Store Shopper Journey Measurement

Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...

June 16, 2021

By Gary Angel

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In-Store Conversion is Surprisingly Ambiguous

The Measurement Minute by Gary Angel   In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...

June 14, 2021

By Gary Angel

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Velocity : Measuring Speed of Movement to Determine Shopper Engagement

The Measurement Minute by Gary Angel   Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...

May 23, 2021

By Gary Angel

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