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In-Store Shopper Metrics: Dependence and Independence

The Measurement Minute by Gary Angel   For shopper measurement, self-selection introduces massive biases in behavioral data. Different shopper populations behave differently not because of...

August 1, 2021

By Gary Angel

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Conversion per Opportunity: Combining PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   Combining PoS data with shopper journey data yields one of the most powerful in-store metrics: conversion per opportunity. To see why it's such a pow...

July 26, 2021

By Gary Angel

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Tying Point-of-Sale (PoS) data to Shopper Journey Data

The Measurement Minute by Gary Angel   If conversion is the all important metric at the bottom of the in-store funnel, it's disappointingly ambiguous when it comes to in-store journey data...

June 22, 2021

By Gary Angel

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Building a Metric Framework for In-Store Shopper Journey Measurement

Most parts of the modern enterprise have long been translated into specific reporting frameworks that are well understood and time-proven. For a CFO, the head of eCommerce or the Manager of the Call-...

June 16, 2021

By Gary Angel

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In-Store Conversion is Surprisingly Ambiguous

The Measurement Minute by Gary Angel   In digital analytics, conversion is the easiest thing to measure. For in-store analytics, that's just not the case. Understanding when and whether a ...

June 14, 2021

By Gary Angel

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Velocity : Measuring Speed of Movement to Determine Shopper Engagement

The Measurement Minute by Gary Angel   Measuring the in-store funnel is all about inferring intent. And one of the hardest places to understand intent is distinguishing between potential b...

May 23, 2021

By Gary Angel

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In-Store Measures of Shopper Enagement

The Measurement Minute by Gary Angel   If store and area pass-by traffic provide a measure of opportunity at the top of the funnel and PoS data provides the bottom of funnel, how do you fi...

May 17, 2021

By Gary Angel

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Pass-by Metrics INSIDE the Store

The Measurement Minute by Gary Angel   Pass-by traffic is an important metric in understanding store opportunity. But the principle of understanding opportunity via traffic applies inside ...

May 10, 2021

By Gary Angel

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Measuring Pass-by Traffic to the Store and In the Store

The Measurement Minute by Gary Angel   Discussion of area foot traffic and what’s an area leads pretty naturally into the next shopper journey metric on our list. Physical retail is heav...

May 2, 2021

By Gary Angel

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