blog-img

Classifying Associate Interactions in the Store with Shopper Journey Data

The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...

April 5, 2022

By Gary Angel

blog-img

Introduction to Advanced Associate Interaction Metrics

The Measurement Minute by Gary Angel   The single most important Associate measurement is probably interactions. After all, shopper interaction is the whole point of having Associates on t...

March 29, 2022

By Gary Angel

blog-img

How to Measure Shopper Groups in the Store

The Measurement Minute by Gary Angel   Groups of shoppers can have a surprisingly large impact on Key Performance Indicators (KPIs) like conversion rate and STARs. If you only focus on ind...

March 22, 2022

By Gary Angel

blog-img

Dashboarding Store Performance with Shopper Measurement

One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...

March 17, 2022

By Gary Angel

blog-img

Measuring Shopper Groups and the Impact on Store Conversion

The Measurement Minute by Gary Angel   Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...

March 15, 2022

By Gary Angel

blog-img

Dashboarding Store Operational Efficiency with People Measurment

The Measurement Minute by Gary Angel   The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...

March 8, 2022

By Gary Angel

blog-img

Dashboarding Shopper Journey Data : Merchandising Effectiveness

The Measurement Minute by Gary Angel   Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. T...

March 1, 2022

By Gary Angel

blog-img

Measuring Shopper Quality with Behavioral Analytics and People Measurement

The Measurement Minute by Gary Angel   A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchand...

February 23, 2022

By Gary Angel

blog-img

Store Dashboarding with Behavioral Analytics

The Measurement Minute by Gary Angel   Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there's both a need and real ...

February 15, 2022

By Gary Angel

Search