How to Measure Shopper Groups in the Store
The Measurement Minute by Gary Angel Groups of shoppers can have a surprisingly large impact on Key Performance Indicators (KPIs) like conversion rate and STARs. If you only focus on ind...
Dashboarding Store Performance with Shopper Measurement
One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...
Measuring Shopper Groups and the Impact on Store Conversion
The Measurement Minute by Gary Angel Measuring shopper groups is important - not least because it has a huge impact on conversion rates. Shoppers in groups reduce total opportunity - and...
Dashboarding Store Operational Efficiency with People Measurment
The Measurement Minute by Gary Angel The third component of a good high-level store dashboard based on people-measurement should focus on operational efficiency. Associates are a huge pa...
Dashboarding Shopper Journey Data : Merchandising Effectiveness
The Measurement Minute by Gary Angel Any good dashboard of store performance based on shopper data should cover shopper quality, merchandising effectiveness and operational efficiency. T...
Measuring Shopper Quality with Behavioral Analytics and People Measurement
The Measurement Minute by Gary Angel A good store dashboard should provide context on the big picture KPIs of traffic and conversion. To do that, it should show shopper quality, merchand...
Store Dashboarding with Behavioral Analytics
The Measurement Minute by Gary Angel Though the best uses of shopper measurement data often involve focused analysis to answer a specific business question, there's both a need and real ...
Real-time Queue Management and Alerting Customization
The Measurement Minute by Gary Angel While flexible digital mapping and a generalized alerting system can cover a very wide variety of real-time applications, queue management usually re...
Associate Measurement in Retail Stores
Measuring Associates is a critical part of good store measurement. First, because understanding which person is an Associate and which is a Shopper is necessary to measuring Shopper counts accurately...