People-Measurement Analytics: Journey Tracking
Heatmapping is the single best tool for understanding people-measurement data. It’s a great way to visualize usage and key metrics for a location. But heatmapping is, fundamentally, a technique for...
People-Measurement Analytics: It all starts with heatmapping
In our four-layer model of People-Measurement Platform functionality, reporting and analytics live at the very highest level, on top of the basic data processing, distribution and real-time layers. ...
Real-time People Measurement and Crowd Analytics
Real-time People Measurement One of the biggest learnings we had to make going from digital analytics to physical location analytics was the vastly increased importance of real-time data and m...
Getting the Data Out: The Distribution Layer in a People-Measurement Platform
Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. A People-Measurement Platform is the software s...
Mapping and Contextualization in People Measurement
Lidar is becoming the go to technology for people measurement applications, combining accuracy, precision, privacy and excellent real-time performance. To make lidar sensors work you need two kinds o...
Queue Management for Retail
Our DM1 platform is designed to track shopper journeys from the moment someone comes into the store till the time they leave. This kind of full-journey tracking is incredibly rich from an analytics p...
Understanding DM1: Digital Mortar’s Full-Journey People Measurement and Crowd Analytics Platform
Digital Mortar’s DM1 Full Journey Analytics can transform the way you understand, monitor and optimize physical spaces. The people measurement it provides solves real wor...
Customer Journey Tracking: From Outside to Inside
One of our clients at Digital Mortar is a chain of gas/convenience stores measuring the full journey from pump to shop and back. What makes their use-case compelling is that the stores are a signific...
People Measurement and Full Journey Shopper Analytics for Retail
Measurement is a key competitive in todays world. After all, what’s the point of investing in your stores, building out new experiences and merchandising, and hiring more Associates if you don’t ...
Search
Categories
Recent Posts
- People-Measurement Analytics: Journey Tracking
- People-Measurement Analytics: It all starts with heatmapping
- Real-time People Measurement and Crowd Analytics
- LiDAR Sensors for People Measurement Review Series: Livox Mid-360
- Getting the Data Out: The Distribution Layer in a People-Measurement Platform