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Why PoS Data is a Fundamental Integration with Shopper Journey Data

The Measurement Minute by Gary Angel   Yes, Point-of-Sale (PoS) data enables a host of really fundamental analytics opportunities in store journey measurement - from both the journey and t...

May 18, 2022

By Gary Angel

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Integrating PoS and Shopper Journey Data

The Measurement Minute by Gary Angel   PoS is the motherlode of retail integrations with shopper journey data. It's almost a must-have. But all integrations can be frightening - less for t...

May 12, 2022

By Gary Angel

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Strategies for Dynamic Associate Allocation

The Measurement Minute by Gary Angel   Dynamic associate allocation is one of the most powerful applications of people-measurement in retail - particularly for larger stores. But when it c...

April 26, 2022

By Gary Angel

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Dynamic Real-time Associate Allocation

The Measurement Minute by Gary Angel   Real-time store journey data creates opportunities to manage the store in ways that have never existed before. It lets managers or software dynamical...

April 19, 2022

By Gary Angel

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Classifying and Analyzing Store Greeter Interactions for Store Analytics

The Measurement Minute by Gary Angel   Greeter interactions form a special sub-class within a more general scheme of Associate/Shopper interaction classifications. It's easy enough to iden...

April 11, 2022

By Gary Angel

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Classifying Associate Interactions in the Store with Shopper Journey Data

The Measurement Minute by Gary Angel Unlike the Call-Center, there's no easy way to classify what kind of interaction an Associate had with a shopper on the floor. That means we have to rely on be...

April 5, 2022

By Gary Angel

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Introduction to Advanced Associate Interaction Metrics

The Measurement Minute by Gary Angel   The single most important Associate measurement is probably interactions. After all, shopper interaction is the whole point of having Associates on t...

March 29, 2022

By Gary Angel

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How to Measure Shopper Groups in the Store

The Measurement Minute by Gary Angel   Groups of shoppers can have a surprisingly large impact on Key Performance Indicators (KPIs) like conversion rate and STARs. If you only focus on ind...

March 22, 2022

By Gary Angel

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Dashboarding Store Performance with Shopper Measurement

One of the biggest challenges in the type in-store shopper behavioral measurement that we do at Digital Mortar is making the information accessible. It’s a common problem in analytics. The most int...

March 17, 2022

By Gary Angel

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